5 Video Marketing Trends to Keep an Eye On

According to video marketing statistics, video is going to be the top investment for B2B businesses in 2022.

As video marketing becomes more popular, it can be difficult to keep up with the latest trends and changes. Staying ahead of the curve is essential for video marketing success, but it can be hard to do that when new changes happen every day.

But don’t worry. Keep reading because by remembering these 5 video marketing trends, you’ll be able to stay ahead of the competition and create successful videos that engage your audience.

1. Live Streaming Video

Live streaming video is becoming increasingly popular, and it’s no wonder why. It allows you to connect with your audience in a more personal and authentic way.

Recently, live streaming video has been used to great effect by brands like Dunkin’ Donuts and Pringles. Dunkin’ Donuts live-streamed the launch of their new breakfast sandwich, and Pringles live-streamed a game of Pictionary with their fans.

If you’re thinking of using live streaming video for your brand, make sure you have a clear purpose and strategy in mind. What do you want to achieve with your live stream? Who is your target audience? What content will you be streaming?

2. 360-Degree Videos

360-degree videos are videos that allow the viewer to look around in all directions as if they were there. They can be used for a variety of purposes, such as giving a tour of a location, showing off a product, or providing an immersive experience.

360-degree videos are still fairly new, so there’s not much data yet on how effective they are. However, initial studies suggest that people are more likely to watch a 360-degree video all the way through than a traditional video.

3. Virtual Reality

Virtual reality (VR) is a computer-generated simulation of an environment or situation. It allows the user to experience and interact with the environment in a way that’s similar to real life.

VR is often used for gaming and entertainment purposes, but it also has the potential for marketing and advertising. For example, Volvo used VR to allow people to test drive their new car without having to leave the showroom.

4. Augmented Reality

Augmented reality (AR) is a technology that overlays digital information in the real world. It’s often used for gaming and entertainment purposes, but it also has potential for marketing and advertising.

For example, Sephora used AR to allow people to try on makeup without having to leave the store. Ikea used AR to allow people to see how furniture would look in their homes before they bought it.

5. Ephemeral Content

Ephemeral content is content that disappears after a certain period, such as 24 hours. It’s often used on social media platforms like Snapchat and Instagram.

Ephemeral content is a great way to connect with your audience in a more personal and authentic way. It’s also a great way to generate buzz around your brand or product.

A bonus video marketing trend is video brochures. You can read about video brochures here.

Want to Get Ahead of These Mobile Video Marketing Trends

Have you started implementing any of these video marketing trends into your content strategy? If not, now is the time to start. 2022 is shaping up to be an exciting year for video content marketing and it’s only going to continue to grow.

For more information on how you can get started, check out our blog.