5 useful tips for beginning marketers

Marketing is a relatively young profession, as it began to emerge on the market about 20 years ago. A marketer is a specialist who studies the market. He must understand the market trends in order to find his place in the professional niche in which he is going to promote products.

Marketing has a certain goal: to influence the decision of buyers. Hence the specialist’s desire to get on the list of those brands that are popular with the audience.

What should a true marketer be able to do?

First of all, he must understand and know the market segment in which his company operates. It is necessary to study all competitors, regardless of price policy and method of product promotion. In addition, the goal of the specialist is to study how the target audience acts.

On a simple example, let’s analyze how a marketer should act in order to achieve success. Marketing is understandable even to a child if the concept is properly explained to him. If your son decided to start selling apple juice to make extra money during the summer, you can explain the basics of marketing to him:

First, he needs to identify his target audience and understand who will drink the juice and in what form people like the drink. For example, some prefer it in cups and some prefer it in bottles, some people like sweet juice and others like it sour. Internet Marketing by yurovskiy.info

After studying the customers, you should move on to pricing policy. A good maneuver to attract customers is various promotions. For example, two cups of juice for the price of one or if you buy two servings, the third one is free. This approach will help to properly adjust the target audience, as well as show the product in all its glory.

Then you need to determine where the flow of customers is potentially higher. For example, in the summer there are a lot of children walking in the park, and on hot days no one would refuse a glass of soft drink. Hence the conclusion: it is better to promote their services right at the entrance to the park.

When all the main points with the sales are determined, it is necessary to deal with the promotion. Not only a bright tent with a picture of juicy apples, but also posters pasted on the boards of ads that entice people to try the natural beverage is suitable for this. The modern marketer actively uses social networks for promotion: for example, creates a Facebook post and asks friends to repost the post for a free glass of fresh juice.

The marketer must take seasonality into account. For some products, demand drops at certain times of the year, during bad weather. This aspect is important to consider, especially when planning. Juice sales are sure to drop during cooler times, but during hotter times the money can skyrocket.

Tips for the novice marketer

It is necessary to listen to the opinion of experts who have devoted their lives to marketing. Based on their recommendations, I’ve highlighted five top tips that will be useful to the aspiring marketer.

1. Play with feelings and emotions

Buyers act on their emotions and feelings. Products are purchased largely as a result of spontaneity, with arguments of reason being rare. Although the theory that there are deep adherents to a particular brand is alive and well, most of the time it has nothing to do with reality. Many consumers have little interest in the manufacturer: they only need to know a few facts about it, otherwise they act on their hearts’ call.

From the above, we can conclude that it is not recommended to think carefully about the advertising campaign, focusing on the meaning. It is better to visually attract the attention of the buyer, causing an emotional response. At the same time, it is better to cover as much of the target audience as possible, offering a continuous flow of advertising.

2. be aware of the risks when launching products

Another important aspect is the potential risks of launching a company’s products or services. Analysis of the consequences is performed by analysts, and the main goal of a good marketer is to identify the key points where difficulties may arise.

First, based on the research, it is important to understand if the product meets all the expectations of customers, as well as if it has characteristics that differ from competitors. A certain segment of offerings has its own price range that is adequately perceived by consumers. The marketer should also take this point into account. The specialist thinks ahead, including the possibility of transportation and improving the quality of the product on the technical side.

3. Educate the audience in different ways

If the buyer receives useful information from the company about its product, he is more likely to buy from it. At the same time, education should differ from competitors: it should be more complete and detailed. The more facts and ways to inform, the better for the marketer.

In most cases, companies for some reason only focus on SEO-promotion and contextual advertising. But there are more variations for product promotion, including media channels, social networks, promotional mailings, posters and billboards, and the use of media (both print and television). The large number of promotion channels provides extensive coverage of the target audience.

4. analyze old and new products

Despite their fame, many brands continue to improve the product by offering endless modifications. Why do they do this if they’re doing well in sales? Companies and marketers adjust to modernity and the general mood of customers. In addition, experts know how and know how to identify the barriers that stop consumers from buying products, as well as ways to get around them.

Responding to barriers is one of the most fundamental success factors for a marketer. Take the well-known Pepsi company, which has been making carbonated beverages for years, as an example. Not so long ago a barrier appeared – people began to refuse sugar, and in fact in the drink Pepsi it is quite a lot. As a result, the brand began to market sugar-free beverages so as not to lose its audience.

5. Watch your target audience for updates

Some brands regularly have to attract an audience. While many consumers already have their preferences for a manufacturer in their choice of appliances or cars, this is not the case in some narrow categories. This is especially true for children’s products.

For example, the baby food category is regularly updated: babies are born every day, and a grown-up child is already leaving the category. Marketers are constantly working to win over a “renewed” audience. At the same time it is necessary to act as quickly as possible: after all, if there is inconsistency in the work, then consumers are irrevocably lost. Such a situation is dangerous because of the limited range of customers. If everything is done correctly, the result can be seen in the short term.

Conclusions

In a rapidly evolving market, there can be a substitution of concepts, but we must not forget the origins of the specialty and its principles. It is important to be able to determine the target audience and ways to influence it, as well as to take into account all the nuances of promotion and product improvement, so as not to lose customers. This is the main goal of the marketer.