Getting a customer in the store is only half the battle won. You have to convince them to buy. If you want to make sure that shoppers actually make a purchase, you will need to focus on Point purchase marketing. It is a crucial step in converting just browsing to paying customers. POP marketing comes in many forms-
- Giving a sample of a product
- Giving product demonstrations
- Special events
- Point of Purchase displays
What Are POP Displays?
POP marketing can be effectively taken off along with other marketing tactics. Such displays are usually placed next to the items that are to be promoted. The main motives of using POP displays are to attract shoppers’ attention. When the customers are present in the store already, POP displays help to get their attention by interacting with them. If it is done well, eventually they would buy the product because 70% of purchase decisions are made in the store only. So, every brand should master the art of executing in-store advertising tactics. For example, while launching a new product, a brand can use digital displays or even robotic POP displays to make the product stand out.
Powerful POP Displays To Swear By
1. Free Standing Displays
The world’s big companies rely on flexible cartons or free-standing displays for in-store marketing. From easy implementation to great chances of being creative, they come with multiple advantages. You can have attention-grabbing designs and give the shape of your product. Also, a 360-degree free-standing display gets all of the attention. Also, these can be used to show when stocks are running low as compared to the display shown typically on the aisle shelf.
2. End Caps
In end caps, two aisle shelves sit back-to-back and are placed at the end of an aisle. These help to grab shoppers’ attention without them going down the aisle. If you are searching for a POP display that best fits your relevant areas then you can choose end caps. Yes, they don’t need any aisle shelf space and they give you a dedicated location to attract a lot of eyes.
3. Robotic POP Displays
These have hit the list with the evolving technology. Robotic POP displays are innovative examples of the rapidly changing world. Along with offering help in customer support and stocking, robots are also being used to increase sales directly. Tokinomo, the robotic POP display in-store option is far ahead in interacting with shoppers, attracting more customers, making customers remember your brand, and a lot more. You can make your product dance, talk, and singto engage with your customer.
4. Interactive Displays
With the increased space of screen time in human life, it is becoming hard to ignore a screen. Now brands are making the best use of it and bringing the display into trends. Shoppers will love playing a game or finding out more by watching an interactive display. 49% of consumers say they choose stores over the web because they want “to take items home immediately. You have a whopping chance to grab extra sales.
5. Floor Graphics
A unique way to give prominence to your brands and products. Placed in front of your brand’s shelf, floor graphics can intrigue customers in a different way. Along with the packaging, the large graphics done creatively can also educate shoppers about your product. No matter what’s your business domain is, these can be effectively used.
Best Point Of Purchase Practices
1. Location Matters
Either hang your POP display from a shelf or stand it freely in an open space, place them in highly traversed areas. Place your POP displays closer to eye levels. Also, don’t hesitate to try cross-marketing. It increases the chances of more sales.
2. Be Creative and Eye-Catching
Common tools for success here are bright colors, large print, catchy sayings, unconventional shapes, and pictures of the product. Experimenting with marketing ideas these days can elevate your business.
3. Customers About Your Brand In An Easy Way
Use logos, slogans, and boldly display all news, information, and key selling points of your products. Your main motive should be to communicate your brand value to your customers creatively.