Nowadays, a company’s website can be considered one of its most important assets. Studies have shown that many consumers, of both digital and physical products, tend to visit a website first before making a purchase. That said, incorporating good web design practices increases the likelihood of you making a sale or booking an appointment.
So, what do you need to put in your website? Don’t worry, we’re here to talk about five must-haves that can boost your website’s performance, traffic, and traction. So, without further ado, let’s begin.
1. The right description
One of the first things you want your website to have is the right description. What description? Description of your services or the products you offer to help paint a clear picture to your customers and reassure them that they are on the right website.
They don’t want to spend minutes on a website that does not give them what they want. Make it clear that you are selling and what you are selling. If you are providing a service, consider telling your website visitors and prospective customers that you are a service provider and what kind of services you provide.
Descriptions can come in many forms. You can make a description of yourself or your business so that your customers can get to know you, you can make a description of the products you have for sale or the services you provide so they can make an informed decision.
Never underestimate the power of a well-written description.
2. Calls to action
Now that you’ve told your visitors who you are and what exactly does your business do, it’s time to lead them to the next step. It can be signing up for a newsletter, requesting a free quote, downloading a digital content, subscribing to a channel, or making a purchase.
Your website needs things that invite your visitors to do something.
A pro tip: During the web development, make sure to use buttons that are colourful, or at least those that do not blend in the background and sort of pop out. This makes the call to action button on your website a lot more easier to find.
3. Organized content
Make sure to organize the content on your website. Avoid writing chunks of paragraphs as it can scare your visitors away. It gives them the impression of a long and laborious read time where they are more likely to leave your website instead of staying.
The content you put should be easy to read and easy to scan, so your visitors can find keywords to help them know that they are in the right place. Use short paragraphs and simple words. Likewise, it’s also a good idea to use numbers and bullet points so they can skim through your content quickly. Highlight keywords so they can be easy to see.
Make it convenient, not difficult.
4. Unique and high-quality content
Another thing to consider is the use of unique and high-quality content. Your visitors want to visit a website that is relevant with content that is engaging and fresh. Make sure that you pack your website with content that is unique, the kind that your visitors and customers will come back for.
Avoid plagiarism as it will not only leave a bad impression to your customers but can also cause significant damage to your website.
If you’re not much of a writer, you can hire people who are skilled in writing professional quality and SEO (search engine optimization) friendly content.
5. Contact information
Of course, you’d want your customers to reach you. It can either be the address of your physical store, a telephone number, or an email. Make sure that the contact information is easy to find and should be easy to read.
Putting up your contact details also builds some level of trust as your visitors will know that they are not dealing with a scammer and are talking to a real person. The more your customers trust you, the more likely they are to do business.
So, make sure to leave your contact information in a place convenient for your customers.
And there we have it, a website checklist including five of the most important things your website should have. These features can be implemented or added to your website one by one, but they provide better results when you include all of them.
They can help make your website look more professional, relevant, and trustworthy, ultimately leading to more conversions and even more visitors.
Today, websites are an essential part of every business as they act as the main salesperson running 24/7 at minimal costs. Every business will need to have its own online presence so enlist the best web design Melbourne agency to make it happen.