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Why Guest Posts Are Important
Guest blogging (guest posting) is a great way to grow your audience, build your brand, and earn some money. It can also help you achieve your goals with the best SEO benefits of any type of link building.
The truth is, there are thousands of other people who have already gone through the work of building a following. With guest posting you’re able to contribute content to someone else’s website. They already have hundreds, if not thousands, of interested readers hungry for entertaining content. If you’re looking for a list of websites that accept guest posts, Restoration Rocket has over 700 websites
You should consider guest posting to promote your brand. When you write guest posts, you’ll establish yourself as a thought-leader.
In the end, amazing guest post content will help you find your target customer, grow your following, and attract links from other editors who are in the same niche.
However, there are a lot of guest bloggers out there competing for attention and space. How do you make sure that you don’t get lost in the shuffle?
Start by following these five easy tips!
Write For Their Audience
To write a killer guest post that people are going to love you first need to understand the audience that you are writing for. This is a unique situation. You don’t own this website. These are not your readers or followers.
Tip Number 1:
To get an understanding of what people would like to read, simply go look at other popular articles written on the website. Get a sense the subjects they write about and read comments if there are any. Understand the tone the authors write in. Use a free search engine optimization tool to find which articles attract the most backlinks.
Once you have a sense of the topics and the feedback, you will be able to craft content that resonates with the reader. The more you connect with the reader the more likely they are to share the content, which will only help to build your credibility
How To Increase Your Chances of Getting a Guest Post Approved
Before you get started with guest posts, it’s important to start with a solid strategy. Depending on your blog’s niche, you can easily create many ways to promote your website as a site related to a given topic.
However, most websites will want to find guest writers that will not only post regularly but will also generate quality links. Tips to increase your chances of getting approved for a guest blog post include the following:
Tip Number 2:
Have some authority in your domain when writing: If you already have a website with a reputation and strong authority then you’re already lightyears ahead the competition. Website owners are more likely to accept a guest post from companies or bloggers that already had a foundation. If your business in brand new, new don’t lose hope. A great way to demonstrate your expertise is to share examples of content you’ve written in the past even if on your own site
Tip Number 3:
Create a long-term plan to promote your articles: website owners will appreciate any efforts you make to broaden the reach of your guest post. This can be done many ways. You can share guest post link on your own social media accounts. You can email a small list of businesses or other websites who might find the articles interesting. If you have an SEO background building links to the content will be a huge advantage
Tip Number 4:
Don’t be greedy. Most website owners will allow you to link back to your own website at least one. This is seen as a common courtesy in the marketing world. However, don’t get carried away. While one or two links will be accepted the publisher will be turned off if your article is clear self-promotion.
Tip Number 5:
Make it clear to the publisher how you intend on promoting the content. Don’t rely on them to do the work for you. You’re essentially partners in this very small piece of business. The more you can benefit the publisher, the more likely it is that your guest post will be approved.
Writing an engaging introduction and conclusion
When you’re ready to write a blog post, take some time to brainstorm a great intro and conclusion. Keep in mind that you should take your time. Don’t rush. Getting and keeping the reader’s attention is everything. The first thing you do when you sit down to write a blog post is to come up with a purpose.
Once you have this, craft an enticing first sentence that will engage the reader and move them towards the desired outcome. Make sure to give the readers a summary of what you are going to write about, so that their sure this article is for them. Then jump into the good stuff!
After you’ve shared your message, end the article with a call to action. Tell people what they need to do next. By simply guiding people to the desired outcome, you’ll be more successful in reaching the purpose that you identified earlier.
Your options are endless when it comes to attracting more readers, improving your brand awareness, and getting your site ranked better. With the sheer number of people out there and the way search engines are optimized, being a successful guest blogger is easier than ever. Take advantage of all the opportunities that are out there and make them work for you!
