Every year, Google changes its search algorithm and the way it is supposed to work. These changes are often subtle but can make a big difference in your website rankings.
So, to improve your website rankings in 2022, here are a few tips straight from the experts at Google.
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Check Your Mobile Site Speed
Your website’s mobile site speed is vital because it affects how well your customers can find you on Google. Google gives preference to websites that load quickly. So, it is in your best interest to make sure yours loads as fast as possible.
Here are a few things the experts recommended regarding speeds for mobile sites.
- 0-1 second for every resource (file) on the page, like images and Flash animations.
- 1-2 seconds for pages with 10 or more resources, including JavaScript libraries (jQuery and others).
- 2-4 seconds for pages with 50 or more resources, especially JavaScript libraries.
Use an SEO Strategy That Works
There is much confusion around SEO and the way it works. Many people think that you can just launch your website, spend a few hours implementing some SEO strategies, and see instant results. This is not true.
SEO requires a long-term strategy to rank at the top of SERPs (Search Engine Results Pages). The best way to make sure your website performs well in organic search results is by following an SEO strategy that works well for your industry and audience. Consult with a professional SEO company if you are not confident in your SEO skills. Ideally, you should let the experts handle things when it comes to SEO strategies. That is because one wrong move will impact your website negatively.
Your SEO strategy should be based on research about what keywords are searched most often by people looking for information similar to yours. It will help you understand what content needs more attention, so it gets found more easily by search engines like Google.
Improve Your Content Quality
When it comes to content, Google wants original, unique and relevant content that is easy to read and understand. Google also looks for good formatting. At the same time, AI-generated content is more likely to get flagged, as Google recently said.
You might not have time to write an entire book about your niche topic. However, you do need enough information on the subject so that you can write a short article or two that will be helpful for your readers. If possible, include links within your article so readers can learn more about particular topics by clicking through to another page on your website or another one.
While quality over quantity is preferred, maintain consistency when it comes to uploading new content. Google’s algorithm should see that you are consistent in uploading new and quality content. Otherwise, it will not bother pushing your website to the top of the rankings.
Work on Improving Brand Signals
Google has made it clear that it values brands, and this should not be a surprise. The company wants to know who you are, what your business is doing, and how trustworthy you are. This can be difficult when there is so much noise in the digital world.
Here is how you can create a strong brand signal for your website.
- Improve your content quality – Create high-quality content that provides value to users and also attracts links from reputable sources.
- Improve your link profile – Use tools like Majestic or Ahrefs to find out what links are pointing at your site and who they are coming from.
- Keep building authority in your niche – Do not spread yourself too thin. Focus on one niche at a time until you have built up enough authority in that industry before moving on to the next one.
Create Social Media Platforms for Your Business
Social media is a great way to connect with customers, build a community and brand, and get feedback. It can also be used to share information with customers and engage them in conversations.
Google experts say that social media platforms are vital because they allow brands to reach potential customers directly. Social media enables companies to provide customer service through direct messages or comments on posts, which can help you improve your business even further.
Facebook, Instagram, and Twitter have always been the preferred social media platforms for promoting businesses. However, you must expand into newer platforms, like LinkedIn and TikTok.
Google is a powerful tool for businesses, and it can be used to improve your website rankings. While many factors go into SEO, these tips from Google experts are a great place to start.
