5 Tips for Running a Successful e-Commerce Business

Building a successful e-Commerce store isn’t for the faint of heart. It requires persistence and lots of trial and error. 

A sound eCommerce strategy can help support your ambition and save you a lot of heartache. 

We’ve compiled a few strategies to help you on your path to building an online empire. 

Find the Right Supplier 

Finding dependable suppliers is one of the toughest challenges any eCommerce owner faces. The right suppliers for your store must have the resources and capability to ship orders quickly. Suppliers should offer automatic alerts when orders have been shipped and provide a tracking number, so your customers know when to expect their delivery. 

Sometimes, you may want to find a supplier that can offer customized services to help you stand out from the crowd. Look for suppliers that create custom pins, apparel, and accessories to help you sell products unique to your brand. Custom mech prevents other eCommerce stores from simply copying your product and selling it for a lower price.  

Provide Fast and Free Shipping

One of the drawbacks for online shoppers is that they can’t touch, feel or test the actual project for buying. However, you offer free and fast shipping to make it much more convenient. 

With so many fast delivery marketplaces, customers expect to receive fast shipping. Long shipping times or high fees can easily scare customers away and cause them to abandon their carts. 

Successful eCommerce owners know that delighting customers should be a primary business goal and will help to accelerate growth. 

Use Paid Traffic to Get More Sales

Paid advertising is one of the best ways to reach new audiences to increase product engagement and improve sales. 

Many social media platforms and search engines allow marketers to run ads, providing extensive targeting options so that you can spread your message to the right people. You can reach audiences based on location, demographics, psychographics, and buying interests. 

Reduce Cart Abandonment

Understanding your customer’s behaviors can help to reduce cart abandonment. Lack of transparency is a significant cause for customers to opt-out of completing their checkout process. 

For example, customers are likely to rethink their purchase when they can’t see the taxes, shipping fees, and other costs displayed. 

Ensure you are transparent with all the costs and shipping times associated with the order. 

Also, optimize your checkout process to improve the customer experience. You can make adjustments like offering multiple payment options and adding guest checkouts. 

Add Upsells and Cross

It’s common eCommerce stores to run on low-profit margins. One way to increase profits and give yourself healthy margins to sustain your business is to add upsells. It’s a great tactic to increase revenue and build customer loyalty that can lead to a 60-70% higher chance of seeing. 

For example, if your customer orders a frying pan, why not upsell them on an entire kitchen cooking set? The idea of upsells means that you are increasing the order value. 

Over time, you can rack up additional profits you otherwise would’ve missed. 

Wrapping It Up

Start by implementing these essential tasks to help improve user experience and get more sales. There are many aspects to running an eCommerce store, such as finding products to sell, sourcing a supplier, marketing your products, building your store, and customer service. While it can be overwhelming, the rewards are well worth it.