It doesn’t matter at what stage your ecommerce business is at, driving new sales is always going to be at the forefront of everything you do. It can often be discouraging if you’re not getting the website hits for your ecommerce site in the first place before it actually comes to making a sale. So, here are some surefire ways to make sure you’re generating traffic and converting those sales.
Tip 1: Make Your Site Seem as Trustworthy as Possible
You know you’re a business worth trusting, but new consumers might not — especially if you’re a completely new brand and website that’s trying to build a following.
Build trust by displaying the right icons, accreditations, security icons and positive reviews on your website. Be as transparent as possible with all information, including your personal story and the product you sell.
Tip 2: Target Existing Customers
As an ecommerce website, it’s easy to set up mailers to your customers database and all those who have ordered before. You can remind them of great offers, send over information on new products and entice them back for repeat business. Targeting existing customers for loyal orders can often boost more sales than putting all your effort into gaining new customers.
Tip 3: Have a Flash Sale at the Right Time
Taking advantage of consumers’ impulse buying habits during times of large commerce sales, such as bank holiday weekends, can see you making a significant number of sales in the space of a few hours — if planned out correctly.
When running your flash sale, you need to understand the target market you’re trying to entice, and whether you’re also trying to grab new customers as well as existing customers, too. It’s the perfect opportunity to boost sales within a small timeframe and unveil bargains for shoppers.
Tip 4: Make Your Site Mobile Friendly
Most internet shopping and browser is done on mobile and smart devices these days, compared to traditional desktop computers. That means you absolutely must ensure that your website is mobile friendly so that consumers have a pleasurable experience when browsing your site, rather than having difficulty with pages loading incorrectly on their device.
Make sure that everything on your ecommerce site is still displayed correctly no matter the device, which includes product photos, zoom capabilities, tabs and descriptions.
Tip 5: Use Video Content
Video content on an ecommerce website are great for promoting products. Not only do they engage the visitor, but they allow the product to be seen thoroughly, such as through demonstrations or different angles and zooms. This can be helpful for driving sales towards products which need a demonstration or where the consumer may want to see a product in action first. For example, with fashion, a short catwalk video or a model wearing and moving about in an item can be more effective than a still photo from one angle.
Make your ecommerce an engaging place to be, which best shows off your products. Build a reputation with your customer by filling your site with reasons why your product is the best, why you can be trusted, and what benefits can be gained by ordering from you.