Business

5 Things to expect if you have a professional business card

A professional business card forms the first step towards collecting the most fundamental networking tool in any business circle. Therefore, a business card is not just any other business tool with cluttered information to influence your prospective customers. Instead, it’s a tool that provides you with an opportunity to interact at a personal level with your clients. A business card comes with a human touch engraved in it, an aspect that cannot be replaced by a milliard of digital networking tools cropping up each day.

Developing a great business card starts with the proper foundation at the very beginning. A perfect design generated from a quality template like Space Print will allow you spare time to customize and craft your business card to the level of satisfaction you want. Adding basic details to your business card template boils down to the customizability of the template you choose to use. There is some basic information that is quite essential and must be in any professional business card. This information transforms your business card, and your image as a whole from just a piece of paper to a tool and a brand people can relate to and connect with much more straightforward. The following are some of the five essential things that one must include in one professional business card.

1. Tagline and a professional logo

One thing that should be consistent throughout your mind is that a business card is an extension of your brand and business. A business logo and a tagline that rhymes with your business dealings should prominently feature on your business card. The essence of having these two included in your business card is quite simple in that they convey your business identity to your prospects who get hold of your card. Consequently, your tagline and business logo ensure that your brand is recognizable instantly one gets hold of your card.

Always ensure you have a creative eye while designing the logo and tagline to incorporate beautiful shapes, words, and colors. The above need three aspects from the heart of any professional branding. The end goal of any professional business card is to ensure that the brand sticks in the mind of the prospective associate.

2. Your Name and a Functional Job Title

To many persons, a name on a business card looks and sounds just apparent and average. Unfortunately, a whole lot of them usually get it all wrong. For instance, some persons have their names shortened and known to their peers. In your professional business card, it’s advisable to include your original name rather than your nickname on it.

A business card introduces you formally to your business prospects, and it’s paramount that you avoid any reward introduction that will paint a bad image of your brand.

You may wear serval hats in your business or as an entrepreneur, which might confuse you on what job title you should include in your business card. Always include a job title that professionally describes your function, which is primary to your business. Having a business card that says you are a CEO or a president or even the founder of the company isn’t helpful at all, even though it looks and sounds fancy to have it on your business card.

3. Include contact details

A business card cannot be categorized as such if it lacks contact information. The sole purpose of having a business card is to have people contact you at some point. Therefore, it’s critical to have contact information included in your card. The primary question here is which contact details are required to include in the business card.

At this point, you must keep in mind that business cards get created to allow personal c or direct connection to flourish. Hence don’t make the mistake of including shared email addresses or contact information in your professional card. Such information will dilute and beat the logic of having a business card in the first place.

Consequently, don’t get too personal by giving your home contacts in your business card; stick to professional contact information in your email addresses and phone numbers issued out.

4. Website

Many people ignore the importance of including their business websites in their cards. The purpose of having a business card is to market your brand and at the same time inspire prospective customs to develop a relationship with you and the services you offer. A business card should inspire confidence in your services and attract prospective clients to visit your website.

On your website, it’s essential to have a page that contains a short introduction of who you are so that people searching about you can have a better view of who you are. It’s crucial at this stage to include any special offers or products you are launching with their bonus.

5. Specialties and Skillsets

At this point, your prospects know your name and the position you hold, and at the same time, they have a link to your website where they can peruse what you do as a business. But the turn is an important part that should never miss in any business card. A section that outlines your skillsets and specialties in the field is essential to include in your card. While aiming at your specialties and skills, it’s advisable not to use generic terms as simple words can make a massive difference to the prospects out there. The impression is very vital at this point as you are competing with many others in the industry to get clients’ attention. Clients are pretty specific on the skills they want, and when they easily spot them in your business card, you will likely receive that call sooner than expected.

Ethan

Ethan is the founder, owner, and CEO of EntrepreneursBreak, a leading online resource for entrepreneurs and small business owners. With over a decade of experience in business and entrepreneurship, Ethan is passionate about helping others achieve their goals and reach their full potential.

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