Do you want to succeed in your business? You’ll need to put on your A-game. As a newcomer, it might be an arduous task to attain your business goals. You’ll need to evaluate and research your competitor frequently to improve your game.
Doing this will give you an insight into your competitors and what you can do to promote your products. Do you want to analyze your competitor? This article offers tips and techniques you can adopt for this analysis.
Why research your competitors?
Competitive research is instrumental to your business growth and success. It helps you identify various industry trends and adopt SEO strategies that will make you outrank your competitors. Dallas SEO experts can help you formulate strategies and tactics that will provide immense benefits to your business.
How to analyze your competitors’ SEO strategies
While competitive analysis is a no-brainer, it entails so much more. This evaluation goes beyond looking up Google to pinpoint your competitors. Do you want to unravel your competitors’ business strategies? This article discloses vital information about your competition. Below are five techniques to distinguish your counterparts, their SEO goals, and how to incorporate these goals and objectives into your business plan.
1. Recognize your competitors
There are many competitors out there that you will have to contest for the high-ranking position on the search engine results page (SERPs). Know the strengths and weaknesses of your contenders and leverage them. Study their business plan so you can re-strategize and adopt new measures. Look up their social media pages, mentions, and reviews.
Also, categorize your competitors into different levels- primary, secondary, and tertiary. The primary competition is also known as direct competitors since they target the same audience or sell the same product or service as you do. In secondary competition, competitors may sell a premium or low-price model of your product.
A secondary competitor may sell a similar product to a different audience. Tertiary competitors offer products that are marginally linked to your products. For example, while you’re a clothes merchant, a tertiary competitor may deal with fabrics.
2. Find out targeted keywords
Keyword research is a critical SEO strategy you must do to stay relevant in the competitive sphere. What are the keywords your competitors are ranked for? Find out and implement similar keywords in your content. Collect a list of the keywords and use Google Keyword Planner to get possible vital phrases linked to the primary keyword.
When doing your research, ensure you opt for less competitive keywords. Pinpoint the ones that drive traffic to your competitors’ page. Track paid and organic keywords. Evaluate them before adding the phrases to your list of keywords. Pinpoint the high-performing sites on Google search.
After you’ve removed the competitive and insignificant keywords, you can now conduct a Google search for high-performing keywords. Do you want your content to have high rankings on search results? Study and analyze the top-ranked content in the SERPs.
Create premium content with keywords that will outrank the previous one. If you do this, you’re sure of better SEO results. If you need help with search engine optimization, there are affordable SEO services for small businesses that will significantly benefit you.
3. Analyze the top-performing pages and content of your competitor
What’s your competitor’s high-ranking page? Find out and analyze them. You’ll garner knowledge on how to create high-quality content. Don’t forget, content and SEO are synonymous; hence you need to take every necessary step for optimization. You can use Link Explorer and Buzzsumo to explore the top pages.
Using these tools, you can tell how frequently your competitors post content, the content type, engagements, and targeted keywords. Study the metadata, headlines, and internal linking. Discover what your counterparts are doing right and incorporate it into your SEO goals. Learn from their mistakes and do better. Since Google crawls a website, it will be essential to pay attention to your content, word count, and details.
4. Audit your competitors’ backlinks
Links play a huge role in Google ranking; thus, it’s expedient for you to evaluate your competitors’ link performance. Consider using Ahrefs Site Explorer, a research tool that helps you dissect your competitor’s linking tactics. If you want to audit the links, log on to Ahrefs and click Enter Domain. Click Overview, select Referring Domains Graph, and Set to one year. Doing this will give you a comprehensive report of the number of links your competitor gets monthly. The report will enable you to initiate link-building strategies that will improve your rankings on Google.
While evaluating the links, consider metrics like the domain authority, Ahrefs rank, and the total organic traffic. These metrics help you discover a new link process. A high domain authority enhances website functionality and responsiveness. Using Ahrefs or SEMRush, you can monitor traffic driven to your competitors’ sites.
The lower the Ahrefs rank, the stronger the site. While conducting the link audit, don’t forget to check for broken links as well. You may need to consult SEO company Dallas for website optimization.
5. Deduce how competitors are leveraging social media
Do you want to boost your SEO strategy? Glean ideas from how your competitors leverage social media in promoting their businesses.
A brand’s success is dependent on social media performance. Consider how often your competitors publish content, their engagement ratio, and followership.
Analyze the content on their blogs, social media posts on Twitter, Facebook, Instagram, and the likes. Determine the platforms with the most engagement. You might want to adopt the same strategy. Using Buzzsumo, you can identify the most shared posts. Social media is a game-changer; why not leverage it? You’ll be glad you did.
Now you’ve got a clue how to analyze and research your competitors; it’s about time you adopt all the SEO strategies. If you’re looking for tools that will aid competitive analysis, consider SEMrush, Ahrefs, Moz, and others. In analyzing your competitors, don’t forget your objectives and goals. Adopting these techniques will increase your brand visibility and help your website rank high on the Google search results page. Don’t sleep on this!
Naveen Sharma is an SEO and Content Marketer at Rank Mystery. He has worked for various industries and helped businesses in improving their sales and ROI with his deep SEO and online marketing experience.