5 Surprising Advantages of Choosing a Private Label Gummy Bear Business

In a post-pandemic world, everyone is looking for a way to boost their health after the dawning realization that diseases can happen to anyone and healthcare costs a lot.

Perhaps, that’s why the gummy business was booming while other markets were suffering from the disturbed supply chains during the COVID-19 pandemic. In fact, it’s expected to grow even further with a compound annual growth rate of 12.6% from 2020 to 2028.

Why did gummy bears become popular?

The global gummy market was estimated to be around 16.28 billion USD in 2020, reaching 17.79 billion in 2021. So, what’s the reason behind the booming of gummy bears’ businesses?

Yes, it’s a matter of fact that people became more health-conscious in the light of the pandemic, but gummy bears’ popularity is due to much more than just that.

• With their soft gel-like consistency and their sweet taste, gummy bears finally make it possible to be healthier without sacrificing any of the fun.
• Being healthier is important now more than ever, especially with the spread of unhealthy and hectic lifestyles that have become inevitable in the modern era.
• Gummy bears make it easier to hit our targeted nutritional requirements, which can be tricky to do through food alone.
• The increase in healthcare costs has led to a grown interest in preventive medicine and an increased awareness regarding the role of nutrition in health.
• Gummy bears are easier to swallow than capsules and pills, which can greatly come in handy for the younger age groups but also the elderly who might have trouble swallowing normally
• People are now reaching a stronger understanding of the importance of certain minerals. For instance, in the COVID-19 era, even the regular consumer fully understood how zinc is an important mineral that helps boost your immunity and protect your taste and smell sensation.

What does private labeling mean?

Simply put, a private label product is one that is manufactured by a third party before being sent to a retailer, who then goes on to sell it under his own name.

This means that the retailer is the one who controls the different aspects of the product including the specs of the product, the product’s packaging, and basically everything else.

Why private labeling a gummy business is good in 2022?

• Private labeling means higher quality ingredients and better safety precautions

In Private labeling, the third-party manufacturer works at the retailer’s direction, which gives the retailer full control over what’s being produced.

Private labeling a gummy business means that the retailer can insist on precise specifications such as color, size, shape, taste, and overall quality.

The retailer provides the blueprint of the gummy bears to the manufacturer, planning its ingredients, components, and all the fundamentals.

This means that a private labeled gummy business can make sure that its product is a result of the highest-quality sources that customers can trust.

Not to mention, private label manufacturers adhere closely to safety regulations to make sure that the product meets the highest standards and the clients’ highest expectations.

• Private labeling gives products more flexibility

The gummy bear business is all about giving the people what they want, but customer care can be tricky!

For instance, if the gummy bear audience starts demanding bigger gummies or less sugary ones, then the private labeled gummy business will be the first to give them just that!

With larger brands, the feedback loop is larger while developing and rolling out a new product is incredibly time-consuming.

However, with private labeling, the supply chain is smaller and therefore, more flexible to change. Private labeled gummy bear businesses can move quicker in response to rising market demand for a new feature, while larger companies do not have that luxury.

That’s why private labels can afford to lend their ears to their audience and listen to what they want, which will lead to less unsold inventory and overall happier customers.

• Private label your own custom formula

When it comes to private labeling a cost formula, one of the best private label gummy manufacturers is Vitapur Labs. Vitapur offers major benefits that give you the control with their custom formulations. You can use their food chemist and scientist that formulate cutting edge custom formulas.

One of the benefits of having the entire creative process under your control is that it grants your company full control and knowledge of the production and formulas.

This does not only ensure the product is custom to your own brand, but it also makes sure that there will be no sacrifice of quality or wasted time trying to create a super unique formula.

• Private label gummy businesses are more pocket-friendly for customers

Private label gummy businesses provide a fun, healthy, and cost-effective way to stay on track with your nutrients.

Despite the premium quality products that a private label gummy business can provide, they’re generally a lot cheaper to make, enticing price-conscious consumers to buy the gummies and building credibility through those customers’ experiences.

This is all thanks to the control over production that a private label gummy bear business has. This way, the business has control over the level of profitability and the prices that they offer their customers.

• Private label businesses allow brands owners to stand out from the crowd

It’s the question you secretly dread: How do I make myself stand out from the rest of the competition?

With private labeling, brand owners have complete control over the shots used to create a strong brand image.

Private labeled products give your brand a uniquely distinctive personality, making it recognized as one-of-a-kind and acknowledged for what it adds to the table.

A private label product can be as one-of-a-kind as the business owner and reflect the image of its audience, providing them with an experience they won’t find anywhere else, whether that’s at the shop down the street or even through a store on the internet.

Only through this private label business, will the consumer be able to purchase these items. The target customers will go to this business, and only it, to buy the products.