Loan officers are always on the lookout for new and creative ways to attract more business. Lenders feel the most competitive pressure from mortgage brokers and credit unions. Both of these entities can offer better rates than what most banks offer, which has made it difficult for banks to compete with them. However, have you wondered what other strategies loan officers such as Ascension Finance use to attract more business? Here are five such strategies:
- Spread The Word:
Loan officers have to build relationships with their customers. A loan officer who does not build relationships will get little if any, business. That is why many loan officers use social media like LinkedIn to spread the word about their business and the fact that they are a member of the Better Business Bureau. The more customers know about the services a loan officer offers, the higher the chance that they will contact that loan officer when they need financial help. In addition, you can also hold open houses for potential customers to come and see your office and even carry out personal meetings with potential clients. The more people you meet, the more the word will be spread about your business.
- Sell Yourself:
Loan officers have to make it possible for potential clients to trust them and believe that they are responsible customer service agents. Lenders do not want to be known as the lender that picks on people who do not pay their loan payments on time or who break their terms of service. Therefore, the loan officer can sell themselves by showing that they have been in business for a long time, which shows customers that they have a long-term commitment. Being licensed in your state is another way you can sell yourself to your customers by letting them know about your credentials and the fact that you are certified as a responsible business. You can also engage in community events to show potential clients that your business commits to the community and the people you work with.
- Refer A Friend:
Loan officers have to have a referral program and use it as part of their marketing strategies. A good way for loan officers to raise their referrals is by offering their clients an easy way to refer their current customers. These referrals can be done during the time of closing documents and can be done through email or social media platforms like Facebook. Another strategy loan officers use is offering incentives for the people who refer them to new businesses. This includes giving out cash, drinks, and gifts. Through these types of incentive programs, you will have an easier time attracting new customers to your business and also increasing your referrals.
- Drive For Results:
When you are running a business, you need to make sure that you set goals and have a plan to achieve those goals. For example, loan officers need a strategy when it comes to attracting customers. They can do that by tracking their leads, how much business they received from loan officers who registered with them, and how many people they gave referrals to. Through this type of analysis, loan officers can see what works best for them and what doesn’t. Some of the things that loan officers can improve on are the way they market themselves, the amount of other information they provide about their services, or which social media platforms are popular among potential clients.
- Find Out More About The Customer:
At the end of the day, all of your customers are looking to get a loan. The more information you have about your customers, the more likely you are to provide them with what they want. Loan officers consider this to be one of their most important daily responsibilities. That is why they need to conduct research and get to know their clients so well that they can anticipate what they need. Many loan officers also have databases where they store information so that they can easily access it when they need it. This way, they can be ahead of the game and provide their clients with the best service so they will want to come back.
Loan officers need to understand how they can use these strategies to attract more business. While there are many ways to do that, some of the most effective strategies include raising awareness about your services, selling yourself by showing your potential clients who you are and what you have done for them and finding out more about your customers. By doing so, loan officers can choose their best marketing strategy and stand out from their competition.
