With almost 2 billion websites live as of the time of this writing, now is both the best and toughest time to build your business online.
Customers rely on your digital presence to conduct research and make well-informed purchasing decisions. But what happens if those customers can’t find you in the first place?
It’s a common issue, and, we’re happy to report, it’s one that you can fix. Keep reading to learn how you can attract new customers online without breaking the budget.
1. Embed Cookies
Here’s something that happens all the time: You’re doing some window shopping online. You decide that now isn’t the best time to make a purchase, so you leave the item in your cart for later. A few hours pass, and you’re browsing your social feeds when you see an advertisement for the very same item in your shopping cart.
It’s not happenstance. Nor is it magic.
It’s all due to data collection tools known as cookies, and almost every site uses them. These handy tools track user activity across the web, so businesses can learn more about browsing habits, then advertise to you later on.
Cookies, combined with targeted advertising, can help you learn more about your audience and further tailor your online marketing strategies.
2. Focus on Your Reputation
Did you know that 91% of people read reviews of a product or service before making a purchasing decision? Moreover, 84% of people trust online reviews as much as a friend’s opinion.
You’ll need to focus on your reputation. Generate reviews anywhere and everywhere you can.
Don’t forget to address negative reviews. You’ll spend less money and energy winning a customer back than you will obtaining a brand new customer.
3. Leverage Influencers
Influencer marketing can function as an offshoot of reputation management.
The idea is simple: People love content. They gravitate toward content creators whose ideas and interests align with their own.
Audience synergy is one of the biggest benefits of influencer marketing. By partnering with an influencer who runs in the same circles as your audience, you’ll already have a receptive demographic.
To learn more about influencers, what they are, and how they can help your business, check out this article.
4. Run Frequent Promotions
Who doesn’t love getting something for free? Or even at a discount, for that matter?
Promotions might be one of the oldest tools in the book, but it’s a classic tactic for a reason.
Think of ways in which you can run frequent sales or offer purchase incentives.
5. Optimize Your Website
Search Engine Optimization (SEO) can make or break your business. If you’re not on the front page of Google…well, odds are your site will remain undiscovered.
Keep an eye out for the latest SEO updates and make sure your site is up to date. Furthermore, make sure you’re doing everything you can to make your website as user friendly as possible.
That means — among other things — making it run buttery smooth on mobile devices, implementing search features, and optimizing content.
Try These Smart Ways to Attract New Customers
We hope you find these tips helpful. As you can see, it’s possible to attract new customers without blowing your entire marketing budget.
Be smart and be selective. It’s all about strategy.
For more tips on how to maximize your marketing, make sure to check back with our blog!