When we say ” digital materials, ” we mean a wide range of formats, such as articles, videos, ebooks, infographics, webinars, podcasts, and many more.
Besides, it should be noted that ” directly or indirectly,” the content promotes a brand. We must stop for a second because content marketing is part of a broader strategy called inbound marketing.
Inbound marketing is designed to attract potential consumers rather than bombard them with advertising. The idea is that he is the one who requests the information and gets in contact with the company and not the other way around.
Therefore, although the definition just mentioned states that content marketing promotes a brand directly, it should focus on users’ interests.
The key is to create content ingeniously, reuse it with a different format, and intelligently invest our time. More detail one can get at wordpens.com
Trick 1. Choose your preferred social network
Forget about paying the same attention to all your social networks. You have to choose which of them is your favorite.
By having a greater volume of results (likes, comments, shared, saved …), you will be able to analyze better what type of content works with your audience, what they like, and the tone that best suits them.
Social media’s progressive growth will help you create a solid brand without wasting time from flower to flower (or network to network).
Trick 2. Reuse your content
Each social network is different, and, therefore, we must create specific content for each of them. However, we must also learn to reuse the videos and photos we create.
Avoid connecting all your social networks and posting the same thing at the same time on them. It is a common practice but totally discouraged:
- If they already follow you on one social media, why follow you on other social media platforms? You prevent your community from taking hold.
- The format is different: if you upload a photo on social media, you upload it manually, adapting the photo or video to each social network.
- Saving time should never be at odds with offering quality content.: to do it wrong, better not be on that social network.
Trick 3. Change the context of your photos and videos
The first time you can use a sunrise photo to tell a story about how mornings inspire you. When you reuse it, take the opportunity to say good morning and wish you a happy week.
Change a YouTube video into a fresh podcast by just adding a different introduction and conclusion to the video.
Change the copy of that images that worked so well on your Instagram into a new video for social media account. You already have the script written, and you have to record yourself.
Trick 4. Create your own social media templates
Using templates is always helpful in saving time.
Here most people prefer to create yours to differentiate themselves from your competitors. If you use the same templates as the others, you will confuse your audience, and it’s an initial investment of time that will pay off.
Trick 5. Create content in blocks
I’ve saved my favorite tip of all for last: create our content in blocks.
In my mentoring, I usually meet people who improvise the content that they upload to their social networks. As a consequence, they are pending of them every day. So one of my first indications is usually this trick.
It consists of reserving a morning or an afternoon to create various content of the same type, such as videos for our YouTube channel. In this way, we take advantage of the fact that we prepare to shoot, illuminate the set, and place the camera to generate the contents of several days.
It also works when you take photos for Instagram and even to schedule all the contents at once. You will have your mind focused on this task, and the time you spend will spread better.