5 Simple Techniques To Keep Your Email Hygiene And Improve Deliverability

Deliverability has been one of the major concerns for email marketers. By now, you must have come across different articles that talk about the benefit of improving your email marketing strategy. However, it is all about improving your email hygiene. 

As an email marketer, you need to watch the metrics. The right kind of campaign will contribute towards meeting the target audience. Furthermore, a healthy email list will play an important role in managing customer metrics. 

What Is Email Hygiene? 

Poor deliverability of email will affect your business’ reputation. This will lead to less credibility of the business. Business owners need to keep a check on the email list. According to Forbes, you need to keep an eye on the email list and implement the right practices. 

Email hygiene refers to the process of cleaning your email list. When you practice email hygiene, you will indulge in removing uninterested participants. As a result, you will be sending emails to the individuals interested.

Email marketing has become extremely popular. However, it has also led to an increase in spam complaints. When you practice email hygiene, you will make sure that your audience receives only valuable content. The email service providers need to track the response particular emails are receiving. 

If your email marketing strategy receives various spam, inactivity, or unsubscription, it means that you aren’t credible. If you do not maintain your hygiene, you may not receive a response from the audience. This will eventually harm your brand’s reputation.

Does Deliverability Matter?

Deliverability determines the success rate of the business. As a result, the marketer will eventually reach the subscriber’s inbox. Deliverability is crucial, but finding the perfect data point will often be hard. It will also involve various complex signals such as the following:

• Spamtrap hit
• Engagement rate
• Email content
• Increase in spam messages

The email marketers will enhance deliverability only if they provide valuable content. Furthermore, according to B2C, spam traps can affect your business reputation. When you maintain a clean list, you will prevent the risk of email list decay. 

Deliverability issues will also lead to an increase in bounce rates. Every email has monetary value. Therefore, it is crucial to acquire proper impact. On an average basis, you should consider cleaning your email list two to three times every year. 

How To Improve Email Hygiene And Enhance Deliverability?

You need to clean your email list regularly. Opting for the right method will play an essential role in improving your marketing effort. 

Some of the common practices through which you can improve your email hygiene include the following:

• Focus On Content

Your email’s content is extremely crucial. You need to have a proper plan while developing the content. It is advisable to schedule professional content. If you provide value to your audience, they will read what you are providing. 

Keeping your content ready in advance will help to save energy and time. You can consider being creative that will eventually help you drive an audience. 

• Delete Inactive Subscribers

The first step to cleaning your email list is to remove all the inactive subscribers. When you monitor the performance of your campaign, you will come across many subscribers who aren’t that active. 

However, before deleting an inactive subscriber, you should consider sending them a re-engagement email. This will help you decide if the customer is interested in your business or not. 

This is one of the things that you should practice too often. Moreover, you also need to determine the main reason your email is getting decreased engagement. If you fail to send out enough emails, you may fail to start. Furthermore, it is crucial to make your email stand out. You need to be better than your competitors. 

• Get Email Confirmation

You need to confirm the subscriptions. This will help determine IP warming, thereby ensuring the success of your business. This refers to opt-in. 

You will need to send a second email to the customer in this process. However, in the second email, you ask them to confirm the subscription. Any customer who is your loyal subscriber will click on the link. This will pave the way for easing email list maintenance. 

When the customer confirms their subscription, you get to determine who will get a chance to become a part of their email address. The double opt-in procedure will help you drive customer engagement. As a result, you will be able to delete the bad addresses. 

• Always Focus On The Subjects

One of the best ways to drive the customers and promote engagement is to focus on the engagement line. Your subject line is the first thing your audience will see. 

The subject line will determine if the audience will see the mail or not. ISPs are taking special care for filtering the content. You need to choose subject lines that contain too many exclamation points. If your subject line appears spam, no one will open the email. This will affect the click-through rate. 

• Target The Right Audience

Whenever you segment your email for social media marketing or email marketing, you need to target the right audience. You should also consider segmenting the list using purchase history, interest. It is advisable to have a separate list for every customer. 

You should refrain from sending out emails to the wrong customers. Therefore, make sure to craft the email properly. 

Final Thoughts

You should clean the email list twice a year. This will help to reduce open rates and click-throughs. Furthermore, you should also check if there are increases in complaints about unsubscribe rates or spam complaints. Cleaning your email will play an essential role in increasing your ROI.