Imagine that you only had 15 seconds to pitch your business to potential customers. Sounds tough, right? That’s exactly what you have to do if you have your own website, though.
The average internet user only spends about 15 seconds on a webpage. If that page doesn’t catch their attention by then, the customer navigates away.
So, how can you keep your customers on your site? The first thing you need to do is develop a website maintenance plan. Don’t think you need one? Read on to learn 5 signs that it’s time to start implementing regular maintenance on your site.
1. You Have a High Bounce Rate
Your bounce rate shows how many people visit your site without clicking a thing. These visitors never navigate further than the landing page they end up on.
Google values this website metric and associates it with your site’s quality. A high bounce rate often equates to a low-quality page. If Google thinks this of your site, then your search engine ranking will suffer.
Is your bounce rate higher than 50%? If so, then it’s time for some website maintenance. Cleaning up your site will improve your bounce rate and SEO rank at the same time.
2. Your Site Looks Old or Disorganized
When customers visit your site, does it remind them of the ’90s? Do your webpages look like they got designed on Microsoft Paint? If so, then it’s not going to attract customers.
If you’re ready to update and organize your site, look for the best marketing agency in your area. A simple redesign can boost your site’s appeal overnight!
3. Your Site Takes a Long Time to Load
Remember how we said you had 15 seconds to catch your customer’s attention? That number takes a nosedive if your site hasn’t loaded within 2-3 seconds.
No one wants to wait around for a webpage to load in 2020. If your site takes longer than 2 seconds to load up, then you’re in dire need of a maintenance plan. You’re losing customers by the second!
4. You Haven’t Posted New Content in Months
Fresh hot content is key if you want your website to succeed. If you haven’t posted anything on your site in months, then you’re in trouble.
Google (and your customers) might start to see your page as outdated.
5. Navigation is Sub-Par
Can customers find your contact page with ease? Do you have a clear navigation menu that contains all your important pages? If not, then your customers might get lost and confused in the maze of your website.
Not only will this contribute to a higher bounce rate, but it will make your design look worse, too.
Do You Need a Website Maintenance Plan?
Designing, creating, and publishing a website are all major feats. Your work doesn’t end there, though. It takes a lot of work and dedication to keep your website maintained. If you don’t have a website maintenance plan yet, then it’s time to start creating one.
Are you looking for more pro-tips and advice to help your website thrive? We’ve got you covered. Keep browsing through our blog to see more of our best content.