Are you struggling to sell your products on Amazon? It can often feel like you are a small fish in a large pond when trying to get your stock sold on the platform. However, if you know just a few tips, it can put you way ahead of your competition.
Luckily, all of these hints are very easy to implement and require little financial outlay. Read on for our must-know guide on how to increase sales on Amazon.
The first tip can be summed up in one word. Optimization. This would run through everything you do from your product descriptions to headings.
Start with the titles of your products. Make sure you are following the formula that starts with the brand name, followed by the product name, then the features. This is also a great way to get long-tail, high-ranking keywords into product descriptions to rank up your SEO juice.
Following on from this, keywords are another area you should aim to optimize. Search terms change constantly, so you need to be checking on them and updating regularly. If you don’t have products that fit the bill, then consider creating blog content based on keywords to attract customers.
Investing in some great keyword tools such as SEMrush or Arefs can help with this. Alternatively, outsource your SEO practices to a company with expertise and dedicated staff.
Make sure you are checking for errors in your descriptions. They should have the correct grammar, no spelling mistakes, and be easy to read. There are a number of free grammar and spelling checks online, that will also give you a readability score.
Make sure all paragraphs are no longer than three sentences long. Employ bullet points and headers to format text into easy-to-read chunks.
Manage Your Inventory
Did you know that depending on your performance, Amazon can increase or decrease your storage limits? This can prove disastrous for your profits, especially if they do it at a crucial time in your sales calendar. Too much inventory and you will be charged high storage fees, while too little will mean you are unable to fulfill the orders.
One way to track your inventory is to make sure it is synced. This will update changes and keep product descriptions uniform, saving you time on small administrative tasks. Alternatively, you can hire a full service Amazon agency to do this for you.
Invest in Images
When people buy a product online, they miss out on the opportunity to touch it, feel it, and try it out. This is why having quality images is one of the best ways to increase sales on Amazon.
Always go with unique images for your products. If you use the same shots of a product as every other seller, you are not giving yourself a competitive advantage.
Budget permitting, you should hire a professional photographer. Some products, such as food items, require very specialist photographers that know how to get the best snaps. Their knowledge and access to equipment will put you well in advance of your competitors.
If you do not have the budget for professional images, then make sure the pictures you take yourself are high quality. Start by shooting with as much natural light as possible. Avoid using a flash as it can give a stark, overly bright appearance to the product and increase glare.
Your backdrop should be neutral in color, ideally white. It should not take attention away from the product. The only exception to this is if you are showing a product in a natural environment, such as furniture in a room, in which case make sure the background compliments that item.
Finally, make sure you shoot the product from a number of angles. This is a replacement for the fact that consumers can not pick the item up and inspect it from different perspectives.
People prefer to buy from those that they trust, be it a brand or person. This is why influencer marketing is the best way to increase sales on Amazon. All you need to do is find the right influencer.
Look online for people who have content in your niche. You can go straight to Instagram and find them by searching for the correct hashtags. Once you have them, you can message them directly to see if they would be interested in working with you.
If you can not find anyone, then there are a number of websites that help connect influencers with companies. Sign up and search by product or niche. You can expect to pay roughly $10 per 1000 followers the influencer has, though this can vary vastly.
Some influencers may just want free products. Others may want more cash than you can afford. However, always remember that these rates are negotiable.
Increase Sales on Amazon With Correct Pricing
When selling on Amazon, it is unlikely you will be selling unique products. In fact, you will have a lot of sellers peddling exactly the same item. The decision on which a consumer will buy often comes down to pricing.
While you want people to choose your item, pricing too low can be disastrous and cut into your profit. You want to get a price just under that of your competition.
You can increase your sales on Amazon by getting a delicate balance between profit and being competitive. You can save a lot of time by getting an automated repricing tool. This will automate your pricing, either putting it lower than the competition or price match it for you.
These tips to increase sales on Amazon should be implemented on a schedule. Set a calendar, giving yourself plenty of time to overhaul your methods and inventory. Once done, check back after three months to see the positive impact they have had on your sales.
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