Brick and mortar stores have a lot of competition from online stores, but they have distinct advantages among todays’ shoppers. Attracting and keeping customers requires advertising strategies that utilize both online and offline tactics. When you combine a digital marketing strategy with proven, traditional advertising measures, you can increase foot traffic and develop a loyal customer base.
This article will highlight some of the most effective advertising methods you can use if you own or manage a store. Read on and learn how to combine analog and digital marketing to generate more business.
1. Online Advertising Strategies
One of the most effective ways to build awareness and generate new customer visits is online advertising. You can use many outlets, including search engine ads, social media advertising, or banner ads on websites. Digital advertising allows you to target your message to specific customer types and track how each ad performs.
Because online advertising can take effect right away and deliver real-time feedback, you can change your ad copy, images, or offers until you find a strategy that works best.
2. Window Graphics
Websites and social media may be the window to the world, but your storefront windows can be an effective advertising medium. Consider adding window graphics to your business to increase brand awareness, draw attention to new promotions, or attract new customers.
Work with an experienced graphics designer who has experience creating advertising poster ideas. Window graphics can be changed throughout the year to reflect new product arrivals or sales and promotional offers.
3. Radio and Television
92% of Americans listen to the radio each day, and 87% watch television. Advertising on radio and television is an effective way to reach local customers who want or need your products. Because most radio and television stations are local, you don’t have to compete with out-of-town advertisers or national online retailers.
Adding radio and television to your media strategy can be affordable, too. Both radio and television stations offer remnant advertising. Remnant ads are commercial spots that didn’t sell, and they come with deep discounts.
4. Loyalty Programs
Brick and mortar stores perform well with loyalty programs. Whether you use a smartphone app or a punch card, encouraging customers to return to your store is effective. Most loyalty programs generate return visits from customers and prevent them from shopping at other stores.
58% of customers who are part of a loyalty program purchase from that business at least once per month.
5. Combine Online Shopping With an in-Person Experience
A website is an effective advertising tool for any business, but you can use the website to drive more foot traffic if you sell products. Offer online shopping on your website with in-store pickup. It’s faster than waiting on a product to arrive by mail and stores.
Once a customer arrives to pick up their order, you have an opportunity to transact more business. Data suggests people who shop in a store spend more money than those who shop online alone.
Multi-Channel Marketing Is Key
There is no one way to advertise your storefront. It’s essential to combine multiple types of advertising strategies and promotions to reach the maximum number of people. From online ads to window graphics, use a multi-channel approach to drive more foot traffic, spend less per customer, and generate customer loyalty and sales.
For more advertising and marketing ideas for your business, please explore the rest of our site.