Watch repair is a booming business that offers several career growth opportunities for the ones passionate about timepieces. People who wear watches can pay any price to get their wrist or pocket watch fixed or restored by a professional watchmaker.
However, running a successful repair shop is not easy, as organizing all the processes is challenging. For that reason, using watch repair shop management software is a must. It can help you efficiently manage employees, cash flow, inventory, and customers.
Also, if you are looking to make it big in your watch repair business, this article is for you. We are going to highlight the top 5 suggestions on how you can make your repair business grow within no time. Below are the details.
- Adapt a New Strategy
Businesses all over the globe are facing high competition. May it be retail, manufacturing, or repair, all of them have got huge competition. Fortunately, the case for the watch repair industry is a bit different. According to the IBIS World, the number of full-time watchmakers in the US is not more than 19,480.
This indicates that there’s a huge gap in the demand and supply when it comes to watchmaking, as the number of wearers is way more than the number of repairers. So, paying attention and adapting to some other business strategy can help you make your business successful.
For instance, you can look for what other watch repair shop owners are doing to boost their business. What marketing strategies do they adopt? Do they use any repair shop software? What are they charging to fix an automatic watch, etc.?
Advertisement or marketing is one of the ways through which a business can become successful and can boost its customer base. And these days, if you want to make it big in the watch repair industry, you cannot simply rely on offline or conventional modes of marketing, such as using banners and flexes.
Instead, you should use the latest marketing channels, including social media. Also, make an easy-to-use website, rank it using SEO strategies, and employ POS software such as RepairDesk, specifically designed for watch repair shops. Using the system, you can send promotional messages and emails to your customers, letting them know about your offers and repair services.
- Use Technology
Making your watch repair business successful requires you to be equipped with the latest tools and software to streamline all its operations. For instance, look for the latest tools that can help your repair technicians fix the watch soon, such as an all-in-one watch repair machine.
Or, you can pick the latest software or a system that can help you manage everything, from inventory to customers, to employees. Also, if you cannot figure out what the latest system can do for your repair business, you can look for some of the reasons to choose RepairDesk for your Watch Repair Shop.
- Prompt Customer Communication
For any retail, online, or repair business, there is nothing better than efficient or prompt communication with the customers because they are the reason behind your business’s success or decline. And these days, most people prefer visiting a website or contacting the business online rather than physically visiting the shop.
So, it is vital that you pick a system that can help you manage your customers efficiently, and by using it, you can get back to their queries or concerns timely. And there’s nothing better than watch repair shop management software in this regard.
Using the software, you can manage multiple customers at a time and get them back within no time. Thus, increasing your customer base saves you more time and enhances your revenue. This way, you can build trust and make your business grow.
- Participate in the Watch Trading Events
Being a watch repair business owner, if your goal is to make your repair shop successful, increase its revenue, and expand it to multiple franchises from a single shop, you should participate in the watch trading expos and events around you.
The top events and trade shows related to watches are given below.
- JCK Las Vegas
- Antique Jewellery & Watch Show
- NY NOW the Market for Home + Lifestyle August
- Palm Beach Jewelry & Antique Show
These are some of the events in which you can participate and approach a number of watch owners and make them know about your repair and restoration services. In addition, you can participate in other events as well that are near your shop’s location or which are more feasible.
Watch repair is a great profession for enthusiasts who have a love and passion for timepieces and all types of watches. By following the suggestions mentioned above, you can surely be successful in making your business grow and increase your sales. Hopefully, you enjoyed reading this article.