New research shows that many buyers are turning to the internet for a wide range of purchases from personal products to cleaning supplies and even prescriptions, medical equipment, and as of recent, also medical care.
Therefore, even healthcare businesses cannot afford to neglect the value of adding eCommerce to their existing operations for reaching more customers and increasing sales, and more.
However, building an effective eCommerce site requires incorporating the right features, including:
Integrating a Price Quote Software
Integrating into your eCommerce site helps you respond to customer quotes in the swiftest time possible. It also automates your sales, so your products are quick and easy to deliver.
A Great Landing Page
An eCommerce landing page is a web page that is designed solely to persuade visitors to react to an offer. In other words, it is strictly to sell goods and services.
Therefore, it consists of all the elements a potential client needs to take action, such as an eye-catching call-to-action button, and more.
A great landing page also includes an intriguing headline to encourage visitors to respond.
When constructing your landing page, first research other landing pages to get a general idea of what a great one looks like and then incorporate those elements into your design.
When people are in the market for healthcare services, they often go online to research companies.
This research might be checking customer reviews on the company’s own site, or they might check out review sites like Google My Business to confirm that the health service is acceptable.
In fact, good reviews do wonders for healthcare organizations because it enables prospective clients to get a feel for your company culture through other clients’ positive experiences, which allows them to also see themselves using the service.
Therefore, be sure to encourage satisfied clients to leave good reviews both on your own site as well as on review sites, and then monitor these reviews to maintain a good reputation.
Easy Signup/Sign In Path
A quick and easy signup/sign-in path on your eCommerce site helps encourage users to log in or sign up, which provides you with more information about your customers that can then be used to help personalize your campaigns.
It is also important for healthcare organizations to make their site accessible to all potential patients. This includes both mobile users as well as people with disabilities.
In fact, research shows that more than 50% of web traffic comes from a tablet or smartphone, proving that a mobile-friendly website is one of the most important components to building an effective website.
Furthermore, the Americans with Disabilities Act (ADA) states that all websites must have an accessible design to also be able to be accessed by individuals with disabilities.
Some ways to do this include ensuring the site is easy to navigate, has a fast loading time, and is visually appealing to all users and on all devices.
eCommerce is shaping the future for customer sales; therefore, it is important for all industries to get on board or risk limiting their growth.