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A brand’s image can play an immense role in companies achieving organizational goals as it usually influences consumer decisions. Because of its intangible nature, it can be hard measuring the full value of a world-class brand but the importance of companies building a positive brand image cannot be mistaken.
A brand showcases its uniqueness which is a major aspect of the company’s customer experience. It also highlights how well the company is known in the market and its reputation. A positive brand reputation means customers can trust a company and won’t mind being associated with the brand.
Below is a breakdown of the five most famous brands of all time.
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Facebook was founded in 2004 and currently has well over 2.5 billion users on the platform. Facebook has done tremendous work in bringing the world closer together and it’s not just people alone who use it.
Corporates use the platform to further their internet branding efforts across the wide audience that uses Facebook to consume music, videos, images, and even TV shows.
Apple’s success can be attributed to its strong leadership and healthy approach to innovation. In this digital age, Apple has really stood out as a result of the consumer electronics company being synonymous with innovation and outstanding design.
The company is highly favored so much so it has established a loyal customer base that can be likened to a cult.
Google’s brand breathes through its products, culture, and visual identity. The brand is so well established that even after the company was incorporated under the umbrella company, Alphabet Inc., people still recognize it as Google. Any internet searches on competitor search engines such as Ask or Bing, are often referred to as ‘googling’.
Microsoft is yet another tech conglomerate on this list. The brand is highly recognizable largely in part due to the fame of its founder Bill Gates who was frequently at the top of the wealthiest people in the world.
Microsoft is the mother company for various brands such as Windows and Office which are highly used across the world.
Amazon has established itself as the leading e-commerce store across the world. People can buy almost anything from the online store be it books, fitness equipment, furniture, electronics, and even fashion accessories. As of 2019, Amazon was ranked as the world’s most valuable brand, standing over giants such as Google and Apple.
A brand encompasses all elements of a company. Its purpose is to manage a company’s reputation, grow customer awareness, and win over new customers while retaining old ones in the process. A closer look at the companies listed above will show you just how much internet branding is vital for a company’s overall success.
A brand that has a strong connection with its consumers in this digital age we live in can deliver good financial returns that will help the company stand the test of time.
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