Did you know that by 2028, the live streaming market is expected to reach $223.98 billion in value?
Live streaming is giving small businesses a chance to create a level of engagement in their content that not only grows their audience but also sells their products and services.
Why wouldn’t you want to leverage that kind of marketing power?
There are so many live streaming benefits and the way it can help grow your business, and if you keep reading, you’ll learn what is live streaming and the 5 biggest benefits.
1. It’s Easy to Start
Most social media sites like Facebook, Instagram, and Twitter have step-by-step instructions on how to get started. Usually, it only takes one tap on your screen!
To get started with live streaming, all you need is a smartphone and a social media account that has live streaming tools. That’s it!
Then it’s all knowing how to be prepared for going live so you can create as big an impact as you can.
2. It Provides Direct Communication With Customers
Live streaming offers you the valuable opportunity of communicating directly with your audience. This will help you learn about what they want and need from you.
Your audience has the chance to ask you questions and share their own opinions which you can comment on during the stream.
When you can interact with your audience like this, it builds better relationships and trust between you and your audience. This alone will skyrocket your sales.
Also, live streams have much higher retention rates. In fact, people watch live streams for as much as 10 times longer than regular video content.
This means you have more attention for longer, which is gold online and the key to growing your business.
3. It’s a Great Way to Promote Products and Services
Another impressive benefit of live streaming is the ability to direct your audience to take an action. Whether that’s signing up to your mailing list, buying your product, or offering a coupon.
When you have an engaged audience in your live streams, you can produce instant leads and sales of your products. All thanks to the relationships you’ve built.
4. It’s Uncrowded
Most digital marketing strategies end up becoming over-populated extremely quickly. However, live streaming is still a relatively untouched strategy in the grand scheme of things.
Live streaming is becoming extremely popular and people are using it daily.
Even social media sites like Facebook and YouTube are rewarding live streamers by promoting them higher in their feeds.
So, there’s a good opportunity to get big exposure fast.
5. It’s Easier to Produce
Like we mentioned before, it often only takes one tap of your smartphone and you are live.
There’s no editing needed when you are live. This reduction in editing allows you to focus on producing more regular, high-quality content.
Once you have finished live streaming, it’s instantly made available as an on-demand video without you having to touch anything.
Want More Information on Live Streaming?
Business live streaming can be incredibly powerful for your business but there’s a lot of information to take in.
We get a lot of people asking “how does live streaming work?”. The popularity is growing rapidly and we hope this article has highlighted its benefits for you.
Did you find the answers you were searching for above? If so, check out some of the articles for more live streaming tips and others in the business section of the website.