Businesses far and wide use social media channels every day to promote their brand and get more customers on board. Whether it’s giants like Facebook and Instagram, or the ever-growing TikTok, to gain any traction, you need to be using the right tactics.
If you’re not seeing the results you want, here are some excellent strategies for boosting engagement on social media.
Table of Contents
Use Specialist Tools
The first place to start is to analyze your current social media engagement. You need to have a thorough understanding of how many people are accessing your social media channels. This can be achieved with the help of Google Analytics. You can use this tool to determine what time of day or night users are on your pages, as well as demographics. To build and track social media engagement, there are other tools like Buffer you can try. This enables you to automate posts at various times too, meaning you don’t have to be behind the screen 24/7.
Join Groups
The power of content cannot be underestimated when it comes to boosting social media engagement. Sure, you may have crafted an excellent piece of copy, but if you haven’t established a following, how are you going to get people to read it? The answer is by joining groups. We don’t just mean any group either. Make sure to pick ones that are relevant to your brand. As you post on these pages, you’re bound to get users hooked and checking out your page.
Make Your Brand Stand Out
No matter what kind of business you run, you’ll have tons of competitors in the same field. This can make it difficult to make your brand stand out. But, we’re not saying it’s impossible to. It all starts by creating an eye-catching logo. Make sure you use funky colors and shapes that get people talking. You can also look into sticker design and create your own custom stickers. These can be shared by your followers, which can keep conversations flowing and, most importantly, spread brand awareness.
Respond to Questions
When marketing and promoting your brand, it pays off to engage, engage, and engage some more. This means when customers ask questions or comment on your feed, it’s your job to reply – and do it quickly! The more responsive you are, the better power you have in building an audience and awareness. As you engage with customers, this will build trust and recognition. You may find you’ve swayed a user from thinking about purchasing from you to becoming a loyal customer, all thanks to a friendly interaction. We understand you have other aspects to focus on within the business, so ensure you hire a specialist social media team to do this instead.
Post Content Worth Sharing
To boost social media engagement, your content needs to be worth sharing. This means it’s time to look into posting visuals. While you may think you’ll get your message across through text, exciting graphics and videos are what users like to see nowadays. If you’re not a tech wizard, it’s best to leave this job up to a professional graphic designer. Other strategies you can try include hosting a poll on Twitter or answering questions on Instagram. Whatever you decide on, you’ll want your content to drive an emotional response from users. This means avoiding sensitive issues at all costs! You don’t want to make customers angry and think negatively of your brand.
If used in the right manner, social media can be a fantastic marketing tool that doesn’t have to cost you a dollar. As long as you’re using effective marketing methods, you’ll be on your way to establishing a presence and spreading brand awareness.
