With the rise of social media, all businesses need to invest in a video marketing strategy.
More specifically, businesses need to consider animated marketing videos.
3D animation can bring your video content marketing to the next level. Keep reading to learn the 5 benefits of animation when it comes to your video marketing campaign.
1. Animation is Unique
With any marketing video, you want people to not only watch your video but to remember it. Animation is unique. Bold colors catch our eye and leave a lasting impression.
With an interesting animation style, your prospective customer is more likely to recall your advertisement over the typical, live-action advertisement. More so, they’re more likely to watch the whole thing when it pops up.
2. Hard Topics Can Be Easily Broken Down
Anything is possible in the animation world. With animation, hard to explain topics that can be easily drawn out creatively. Better yet, potential customers are more likely to retain information if it is presented through images.
Instead of having an actor trying to explain (in words) your business, product, or service by themselves, an animator can do it through images. For added clarity, you can have a voice actor narrate what’s happening on screen.
3. Less Resources
Animated videos require fewer resources. Think about it: all you need is an animator, voice actor, writer, and probably a project manager/director. Animated marketing videos only need a small team, compared to the full crew needed for an in-person shoot.
To start, search up local or remote 3D animation studios to find an animator right for the job.
Also, reshoots and edits are easier to arrange. For edits, you might only need the animator to fix a frame or the voice actor to resay a line. This saves the business time and money.
4. More Views and Shares
Since animated videos are unique, they get plenty of views and shares on social media.
Even better, thumbnails for your videos will stand out on Youtube, meaning more people will organically find and click on your video. If you end up paying for advertising on Youtube, viewers might be less likely to skip your ad if it’s entertaining and eyecatching.
5. Animation Can Lead to Bigger Profits
As a result of using fewer resources and performing well on social media, animated videos can lead to bigger profits. If your video is interesting enough to get people to watch it fully, those who stick around are more likely to buy your product or at least visit your website.
Even if they don’t immediately check out your site after watching, the animation will stick in their head. Eventually, when the right time strikes they’ll cave and check out your website.
Not to mention, you’ll be spending less money on animated video considering they require fewer resources. Combine this with the high conversion rate of animated video and you get a bigger profit.
Give Animated Marketing Videos a Try
Though we only listed 5 benefits to animated marketing videos, the list goes on. To find out the full list of benefits, you need to give animated videos a try at your business.
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