If you talk about SEO, link building is one of the most important and yet the hardest skill to master. With so many things that you have to look out for, it can sometimes become a lot harder for you to run these campaigns on your own and achieve the success you have in mind.
For this exact reason, there are a couple of link building agencies like GlobexOutreach that provide efficient services to their clients so that their business can reap the true rewards of link building. In this article, I am going to highlight five mistakes that you need to be aware of that compromise the quality of your link building campaigns.
Mistake No.1: Purchasing Links
Just like it sounds wrong by the sound of it, purchasing links is one of the worst mistakes that you can commit and is equal to sin in the world of link building. While marketers used to get away with buying links 4-5 years ago, search engines have become a lot smarter than they used to be, which is why you need to stay on your toes.
If you are found purchasing links and believe me you will be caught sooner or later, you are going to suffer a huge penalty. It can cause a huge dip in your search engine rankings or your website might even get delisted from the index, which is a huge blow. So, instead of putting your business at risk, you should be working towards reaching to the top in a safe way.
Mistake No 2: Spamming Links
Another huge mistake that can end up costing a lot is using spam to increase the number of links in your backlink profile. If you have too many links pointing at your website in a short period of time, you are going to get into the eyes of the search engine and it is going to notice what you are doing. Another method of spamming is called anchor text overload, which you should avoid at all cost too.
Instead of using a bunch of low quality links that might be considered spam and overloading your content with anchor text, you need to come up with a proper strategy when it comes to link building and follow it religiously. Mix up your content with a number of short and long tail keywords and use different links from high DA websites.
Mistake No.3: Focusing on Quantity Instead of Quality
If you want your link building campaign to be successful, you have to realize that you can no longer impress search engines with quantity. A single high DA link is a hundred times better than a bunch of low DA links. You need to use links that are considered to be trustworthy in the eyes of google and have good content on it that your readers will find interesting.
One of the best metrics to judge the quality of a website is to find out how relevant it is to your business. You should take a look at the content published on that website and analyze whether it is something that describes what your business does and the products you want to advertise. Using this strategy is going to allow you to find the best links for your business.
Mistake No.4: Publishing Poor Content
Out of all the tactics used in link building, content generation holds the greatest importance as it decides the success of your campaign. If you are outsourcing your guest posting needs, you need to find an agency that can offer you the best native writers so that you produce quality content that is free of any grammatical errors and offers value to your readers.
Moreover, you need to stay on top of current market trends so that you can produce content that the public wants to see. For example, short videos have become quite popular nowadays, which is why most businesses are sticking to social media platforms like Instagram and TikTok to produce 15-sec videos and engage their audience.
Mistake No.5: Not Analyzing Your Competitors
Last but not least, the business world is full of competition and it doesn’t matter which industry you belong to, you are going to face a lot of resistance if you want to reach the top of SERPs. However, you must not get demotivated with all the competition and use it to your advantage while you can. The best thing about link building is that you can use all the data and optimize for the future.
With the help of different tools like Google Analytics, you can take a scoop inside the campaign of your competitors to see what they are doing. After you have an idea regarding the keywords they are targeting and the website they are using for their links, you can take a similar approach and do what’s best for your business.