72% of consumers say that the product packaging design influences their buying decision.
So, people will ignore your company’s products if you have a terrible packaging design. That’s why you need to know what it takes to develop great product packaging. You want to make your products stand out to increase your sales.
To help you out, here are five factors to consider when choosing product packaging.
1. User Friendliness
Consumers will hate your products if the packaging you use is challenging to open. The problem is that some of these consumers will post negative reviews about your products on the web. So, to curb this risk, user-friendliness is a key factor to consider when searching for the perfect product packaging.
You want to find easy to open packaging such as clamshell packaging. So, reach out to a company like Andex.net to learn how to choose user-friendly product packaging.
2. Cost
Most businesses choose generic product packaging to save money and have competitive prices. The assumption is that custom product packaging is expensive, and they can’t afford it. Yet this isn’t true as now you’ll find many companies offering custom product packaging at fair prices.
The key thing is to get quotes from several product packaging companies to select the best one. You’re looking for a firm that will deliver amazing custom product packaging at a reasonable cost.
3. Environmental Impact
All companies have a moral obligation to protect the environment by using eco-friendly packaging material. That’s why you should invest in biodegradable product packaging boxes. Besides, make an effort to educate your consumers on how to dispose of your product’s packaging properly.
For some items, you can give consumers incentives to return the packaging box or container for re-use.
4. Sturdiness
When choosing product packaging, you need to find a material that protects the product and enhances its shelf life. That’s why you need to find packaging that does not easily. Besides, use the packaging to give instruction on how to handle the products.
You want to use the packaging to ensure that your consumers buy products in good condition. So, compare the sturdiness of different packaging materials to select the best one.
5. Uniqueness
Your company may choose to copy your competitors’ product packaging design to save time. So the only thing you change is the words and colors on the product packaging boxes. The problem with this strategy is that you limit yourself and deny your business the chance to get an edge.
So, to stand out, be bold and look for a unique product packaging design. You want to choose a packaging that makes your products stand out. Besides, unique packaging is intriguing and will make more consumers choose your products.
Boost Sales by Choosing the Perfect Product Packaging Design
To increase your business sales, it’s necessary you invest in the best product packaging design. So, rely on the above factors when searching for the perfect packaging design. You want to choose sturdy and unique packaging for your products.
Enjoy more amazing tips on how to give your business an edge by checking out our other blog posts.
