Are you planning to participate in more trade shows this year? Do you worry you’ll make a mistake or miss a vital marketing step?
Over 13 thousand trade shows happen in the US every year. That’s a lot of competition, so you’ll want to be sure your business stands out.
Attending a trade show is a great way to promote your brand. Here are some great trade show marketing tips to help you improve your presentation.
Table of Contents
1. Invest in Your Presentation
Your trade show booth will signal the first impression to potential buyers. Your marketing materials should be professionally designed and produced by a reputable printer.
A banner is an excellent investment that will save you setup time and allow you to create a professional space to set the tone for your business. Business cards and marketing materials should reflect the same images and logo designs.
It’s great for hiding unsightly backgrounds at a trade show and may block the view of the less professional booth beside you. For some great ideas, check https://www.printleaf.com/x-banner-stand/.
2. Have Sufficient Product
If you have items to sell at the trade show, be sure you have a good supply of products, pre-priced and ready to move onto your display. Be sure to have more business cards than you expect to give away. The last thing you want to run out of is marketing materials.
3. Add a Conversation Starter to Your Display
Add a tool to your display or an item from behind the scenes to show how you create your products. Some raw materials or parts are great conversation starters.
Show your personality by including a small item or a seasonal decoration on your display. It will catch people’s eye and allow them to approach without the sales pressure that many people feel.
4. Use a Giveaway to Collect Emails
A great trade show idea for growing a business is to collect emails from attendees. Have them add their contact information to a container and advertise a free giveaway.
You can have the trade show organizers announce the winners at the end of each day. Be sure to follow through and get a photo of the prizewinner for your social media account.
5. Integrate Your Marketing Campaign
Before the show, announce your participation on social media and build some buzz. Invite your followers to attend, and be sure to talk about your products, any special pricing, or giveaways planned.
During the show, take lots of photos for future social media use. Go live on your preferred platform and share the excitement of the day.
After the event is over, be sure to post again, thanking attendees and customers. Announce the winners of any draws or giveaways and follow up with any future shows you plan to attend.
Jump Start Your Trade Show Marketing Today
When you have a professional setup, your trade show marketing will pay off in sales and future calls. Your setup and presentation are essential to your brand image.
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