Quality customer service has always been an important factor in business success, but in a COVID-19 world, it’s more critical now than ever before. Not only are you competing for customers, but you have to deal with the fact that many of your former customers now have far less money to spend.
That means they’re even more selective about what they buy and who they buy it from. If you’re wondering how to provide customer service that really makes a difference, you’re in the right place. Here are five easy ways to elevate your customer experience and ensure that they keep coming back.
1. Keep Innovating
This new way of life has led many businesses to find a new approach to their traditional models. You may have had to move more of your operations online or changed some of the products or services you’re offering.
Even as many parts of the country start to ease restrictions and things get back to “normal,” you can expect that many people’s behaviors will have changed for the long-term. Keep looking for ways to accommodate this, and you’ll stand out from your competition.
2. Go the Extra Mile
Everybody feels stressed right now, so if you can do a little something extra to make your customer’s lives easier, do it! Something that might take you less than a minute to do will remain in your customer’s memory for months or even years after. Now, more than ever, a little bit of kindness goes a long way.
3. Improve Contactless Service
Learning how to communicate with customers in a way that makes them feel comfortable is critical.
It’s likely that social distancing is here to stay, but that doesn’t mean your service should suffer. Successful businesses will find ways to make customers feel valued and appreciated, even if they’re not speaking with you.
Offering chat service online or through text messaging is an excellent option. If you have a brick and mortar location, consider adding interactive digital signage so your customers can find the information they need without having to seek out human contact.
4. Respond Quickly
When customers need something, they don’t want to wait. If you want to provide excellent customer service, you need to take care of their needs as soon as possible.
That may mean making sure that there’s someone available to answer the phone or text messages in real-time, or it may mean improving your response times. Not only will this make them feel great about doing business with your company, but it will help ensure that they don’t go elsewhere while they’re waiting on you.
5. Keep Things Positive
Rounding out our list of customer service tips is one that’s quite simple – always keep things positive. There’s so much negativity and bad news lately that customers are craving an escape. Do your best to keep things fun and lighthearted.
When your customers truly enjoy working with your company, they’re far more likely to return over and over again.
Quality Customer Service Is Easier Than You Think
There you have it, five super-easy ways to provide quality customer service! Start implementing these today, and you’ll quickly notice an uptick in your business.
There’s no doubt that things are a bit more challenging than usual now, and, and an entrepreneur, you need all the support you can get. Spend some time browsing through a few more of our blog posts. We’ve got tons of great articles to help you through this difficult time and come out stronger than ever!