Did you notice how eCommerce changed the way we shop? Today, you can order anything with a single click, quickly and easily, and it will be delivered to your door within a few days. Whether you are cooking, listening to music, walking, or watching TV, you can order things almost any time. Lockdowns and work-from-home policies have recently only hastened the shift to online purchasing. So what shall we expect next?
In this article, you will find a detailed overview of the upcoming eCommerce trends for 2022. Let’s dive in!
Table of Contents
Mobile technology has significantly changed the way we live. Our daily routines are seemingly dictated by our mobile devices, which are always within arm’s reach. As a result, mobile commerce trends are evolving. So you can’t overlook mobile customers if you are selling online using Shopify or any other platform. Now, it is clear that you need a mobile-friendly website. However, having a mobile-friendly eCommerce store is no longer sufficient to succeed in this industry. 2022 is the year of mobile shopping apps. Are you going to create one?
Let’s see what else has changed. In the past, customers had to provide a lot of information to place an order online. However, from a mobile device’s small screen, it is rather inconvenient. In 2022, you need to provide potential customers with an option to place quick one-click orders. You can add a customer’s contact information to their user profile using an eCommerce mobile app. This way, customers won’t have to manually enter such time-consuming details each time they make a purchase. That’s a dream for a customer!
Although social media has many benefits, historically it has been difficult for businesses to turn social attention into sales. The transition from a social post to a product page has always been too difficult.
Social commerce, however, has advanced.
Customers now have a more direct way to purchase things they see on social media thanks to shoppable Facebook pages and Instagram posts. With the help of these features, businesses now have the option to tag products in posts in the same way that they tag a person. So if you still can’t find time to master social media, it’s better to start right now until it’s not too late.
Another eCommerce trend expected to grow even further in 2022 is voice search. Initially, voice search was utilized by users to ask questions about the weather or instruct their phones to play music. Now, the voice search has officially entered the eCommerce market. According to statistics, one in five people uses voice commands to make a purchase. Voice assistant-enabled transactions and purchases are anticipated to increase by 400% globally over the next two years! As an online store owner, you should keep these numbers in mind while working on your store. Your website needs to be voice search-optimized first. However, you should also consider making your mobile app compatible with voice shopping.
Retailing’s future is not exclusively online or offline. It’ll be the merge of online and offline channels. That’s why eCommerce companies must set out to create a strong omnichannel strategy in order to succeed. To put it simply, omnichannel retail is the technique of marketing things over several platforms. Here, diverse mediums would include a physical store, email, social media platforms, a smartphone app, an eCommerce website, and so on. Wherever the customer goes, the omnichannel strategy offers an integrated shopping experience.
Businesses can provide a unified, seamless purchasing experience across all of their sales channels by implementing an omnichannel strategy. Due to the fact that omnichannel relies on a single, central database for all information, retailers can also provide superior customer service. Customers receive consistent promotions from this database across all platforms. Even if a customer decides to make a purchase at a physical store, they have access to a variety of different channels for brand research.
Furthermore, you can collect more client data by selling through a variety of connected channels, which in turn enables you to create a more specialized shopping experience.
Use personalization for your emails, product recommendations, and remarketing campaigns.
Tip: If you want to make your marketing emails more human, consider using a professional email signature that includes your name and photo. When properly designed, this branding element can also increase your sales for free. Here’s how. If you create the signature with an email signature generator, you can insert links to your store or social media and call-to-action buttons (e.g., Buy now, Get gifts, etc.) This way, you can practice using your email footer for marketing purposes instead of just as a place to sign your name and job title.
See these email signature examples to find a perfect template. You can quickly customize it to your needs and taste. Try it now, it’s free!
In the eCommerce sector, there is an unwritten law that states that customers should have the freedom to select their preferred payment option. This is exactly why the majority of online retailers provide a variety of payment methods, such as credit cards, cash, EMI, PayPal, gift cards, and more.
A feasible alternative to traditional currencies is cryptocurrencies like Bitcoin and Ethereum. Although cryptocurrency was once considered cutting-edge technology, now it is widely recognized. So if you expect to stay ahead of the competition, we recommend you adopt this payment method as soon as possible.
eCommerce has a bright future. 2022 will be a year of innovation, but it will also put pressure on companies to come up with fresh plans and give customers a better experience. We anticipate more and more businesses will offer cryptocurrencies as one of the payment methods. They will also experiment with omnichannel selling, mobile selling, voice search, and purchasing via social media platforms. We believe that these eCommerce trends 2022 will help you plan your upcoming profitable eCommerce approach. Happy selling!
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