About 60% of consumers prefer shopping from familiar brands. If consumers aren’t finding you online, they might choose another business instead. With a strong digital marketing strategy, you can appear in front of relevant customers.
As brand awareness grows, you can draw more people to your website, then turn those visitors into leads!
Not sure where to start? Here are the five digital marketing strategies you need to succeed.
With these marketing strategies, you can build your online presence and expand your reach. Get started with these five tips today!
Table of Contents
1. Brand Development
First, take the time to develop your brand. A distinct brand will help you stand out from other businesses online. If your brand matches everyone else’s, you could fade into the background.
Your brand includes your:
- Mission statement
- Vision statement
- Personality
- Voice
- Tone
- Logo
- Color palette
- Imagery styles
Once you update your brand, keep it consistent across every platform. That includes your website, social media, and print materials. Consistency will help brand awareness and recognition grow.
2. Website Design and Development
Once you update your brand, consider updating your business website as well. An old, outdated website could scare customers away.
In fact, 88% of shoppers won’t return to a site after a bad experience.
Instead, update your website while keeping the user experience in mind. A positive user experience will encourage people to engage with your content.
Make sure your website is fast and mobile-optimized.
3. Search Engine Optimization
As you use these digital marketing strategies, don’t neglect search engine marketing.
Search engine optimization (SEO) can help your website rank higher on search engines. A higher ranking will boost your online presence. It can help you generate more website traffic, too.
Start gathering keyword research. Then, create content based on the keywords your customers use in a search. Consider working with a managed seo agency to get started.
4. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is another search engine marketing strategy. You can rank higher on Google with visual or text ads. Your visual ads can also appear on social media networks.
When someone clicks on your ad, they’ll land on your business website.
5. Social Media Marketing
Social media marketing will help you engage your audience. You can pair digital marketing strategies like SEO and PPC with social media marketing.
Share your blog posts on social media and encourage people to visit your website content. Consider sharing live videos to engage your audience, too.
Boost Your Presence: 5 Digital Marketing Strategies You Need for Success
Using the right digital marketing strategies can help you expand your reach online. You can engage your customers and draw them to your business website. Then, you can turn those visitors into sales and loyal customers.
Start marketing with these five online strategies today!
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