Did you know that approximately 75% of buyers prefer to buy from retail businesses that attempt to personalize the shopping experience? Believe it or not, thoughtfulness and showmanship in displaying merchandise can go a long way. After all, you often have to grab a customer’s attention before they know they want something.
Displaying merchandise is both an art and a science. Perhaps you’re looking for some new ways to create displays that attract and please customers. If so, here’s five helpful tips to show off your merchandise with style.
Table of Contents
1. Display Flashiest Inventory
The first step in utilizing your retail space to display your merchandise with the most pizzazz is to know which merchandise works best in such a format. Don’t make a fancy display of typical everyday products your customers frequently need anyway. Instead, show off the flashy and newer non-essentials they don’t know they want yet.
For example, if you were running a smoke shop, you wouldn’t create a display for lighters and papers, things that customers purchase either way. You would instead want to show off something like these fancy custom stash jars instead.
2. Signs and Lights
A few big, well-placed signs in bright colors with large fonts never fail to grab a customer’s attention. Your signs should always be positioned in a way that appeals to the customer experience, guiding them toward your display from their typical walking route.
From there, your display should be lit as though you are truly trying to show it off. Whether you use an overhead light, a spotlight, or flashing string lights, any number of display ideas can help your display catch the eye.
3. Incorporate Motion When Displaying Merchandise
A moving display can go the extra mile in making your merchandise stand out. Consider a fan for some dramatic airflow, or even battery-powered toys or animatronics. Here is where visual merchandising offers an opportunity to let you get creative!
4. Appeal to The Senses
Of course, there is more than one way to complement your customers’ shopping experience when displaying merchandise than by using visuals alone. Think about using speakers and music on your display, or even some diffusers or incense to create an alluring scent!
5. Change Out Your Displays Frequently
No matter what inventory you have on display, the time will eventually come when the look grows stale. At least every month, you should be sure to rotate out your display, always keeping it fresh, new, and stimulating for the customer.
Stay in the Know, Stay Ahead of the Game
Now that you’re equipped with some new and novel strategies for displaying merchandise, there’s no reason to stop there. Staying informed of new ways to keep your business in tiptop shape will only help put you ahead of the pack.
Be sure to stay up-to-date with The Suntrics for more of the latest in business, lifestyle, health, and more!
