5 Creative Ways You Can Use Online Quizzes to Market Your Business

People are scouring the internet looking for answers. Perhaps they have something specific in mind, and while a search engine can point you in the right direction (given your input), going through a few websites may feel time-consuming. Interactive quizzes can make this interesting by helping customers select their answers, revealing the final answer they’ve been looking for – without all the effort.

For example, has a customer come to your website to select one of the 5 mobile plans you offer?

Going through the benefits they each offer can be time consuming, instead, let’s just help them walk through a quick list of questions. At the end, you can share with them exactly which plan (or plans) fit their criteria, narrowing down their list of choices and making it far more convenient for them to make the choice!

While creating content is easy, creating engaging and captivating content is biggest obstacle many businesses face.

The right kind of content can make your customers more engaged and get them sharing this with their friends and family.

Have you considered using interactive quizzes?

Interactive quizzes might not be the first thing that comes to mind when we think about engaging content, but it’s definitely something to look into.

If you haven’t already thought about using quizzes, it’s time to get started. Here are some ways your online quiz can help your business:

1. Create opportunities to connect

Let’s make it fun! Not all online quizzes have to be about finding a solution, sometimes it’s just about engaging the right audience.

Are you an online retail store specializing in movie merchandise? Perhaps Harry Potter is one of the most popular themes amongst your customers – you can increase reach and engagement with a Harry Potter quiz focused on sorting the participants into their respective houses. Quizzes like “Which character are you?” Or “Which is your Harry Potter house?” Can get people interacting with your quiz.

By peppering the quiz with fun and interactive questions, subtle hints to the movies and the books, you will be able to better connect with your audience, making it a fun way to connect!

2. Nudge sign ups

Interactive quizzes are a great way to get people engaged. As people enjoy the content, you can always nudge sign-ups for more quizzes or other brand content.

Having had a positive interaction with your brand, more people would be willing to sign up, thereby helping you capture more emails for future marketing!

However, it’s important to be clear about your purpose, even as you nudge email registrations. If you’re looking to share discounts and offers – and not just more quizzes – say so. If you don’t, it’s a violation of their privacy and will leave your audience frustrated with you. In some countries, this is even illegal!

3. Increase your social media reach

People love quizzes.

Just think about BuzzFeed! They became popular with quick quizzes about everything (and anything) fun. They jumped onto the latest trends, giving their audience opportunities to discover everything, from “what kind of an animal are you?” To “where will you be in 10 years?”

And what’s the takeaway?

You don’t always need to be accurate to be entertaining!

By creating quizzes that are amusing, fun, and surprising, you’ll have people engaging more and more, even if just for the laughs.

The outcome? People will share this with their social circle! So, when you share these quizzes on social media, you’ll notice more and more people will look to share it as well, helping you increase your social media reach, and – if done right – go viral!

4. Inform the customer persona

Whether it’s a fun quiz or a helpful one, there is a little customer information you can always ask for without infringing privacy.

One of the best ways to do this is to ensure that personal questions aren’t mandatory. When you do this, you’ll notice that people are willing to share some bits about themselves, at least what might be relevant to the data at hand, helping you better inform your customer persona.

Going back to the earlier example, you might notice that Harry Potter is now predominantly popular amongst 25-25 age group as opposed to those aged 15-25. Or perhaps you notice that Spider-Man is more popular amongst the teenagers, while Captain America, not so much.

Not only does this help you better understand audience preferences, it also helps you customize offerings so that your customers find what’s most relevant to them.

5. Market Research

With the right questions, you can do more than provide entertainment or point the customer in the direction of their preferred products / offerings.

You can also understand the pain-points they’re looking to solve, to be able to create a product roadmap that your customers love. Instead of focusing on asking what they’d like out of the product and giving a few options, ask them why they’re considering switching. When you’re offering a solution, customers are more willing to share their insights and preferences as well.

So, when you offer the option of open-text feedback, you might be surprised by the answers you receive, helping you realign priorities to better deliver on customer needs and expectations.

Ready to make your own quiz?

It’s an easy way to make interactive content, and as we can see – offers a whole host of benefits! If you’ve already got some ideas and are looking to get started, we’ve got just the solution for you.

Sogolytics offers you the best way to get started. With interactive features, customizable visuals and themes, and more, you needn’t just stop at entertaining your audience. Sogolytics also offers online survey tool with powerful analytics so that you can decode feedback to deliver insights that inform the next step. The visual reports show you clear trend trajectories over time, while reports enable you to deep dive into responses with powerful segmentation, so you can identify trends at a more nuanced level.

Ready to get started? Let’s set up a quick call and discover what works for you, or you can try it for free!