Instagram is undeniably one of the best opportunities for Social Media Marketing today, but knowing what makes it so can be challenging. Try Googling what makes Instagram the best platform for Social Media Marketing, and you’ll see theories that stretch to both ends of the spectrum. But the fact is, you won’t know what makes it the best for your business until you try it out yourself, and that means wasting time that you have precious little of.

Instead of spending hours researching the benefits of SMM marketing on Instagram, check out the following 5 points to know what makes this platform so uniquely suited to marketing campaigns:

Instagram Focuses on Telling A Story

‘A picture speaks a thousand words: This millennia-old adage is at the very center of Instagram’s claim to popularity. In simple terms, people love stories that they can connect to, and Instagram provides companies with the opportunity to do precisely that with its focus on visual content. The platform allows you to build an emotional investment with your customers. Features like Instagram Stories have a simple, unwavering benefit: they enable business entities to build relationships with their customers.

The Outreach Possibilities Are Crazy With Instagram SMM

Social Media Marketing’s benefit is its outreach, and yet, with Instagram, this benefit is multiplied several times over. The platform boasts no less than 700 million users worldwide, offering you an enormous potential audience. Instagram also provides you with a way to make building an audience easier through the use of hashtags. When used correctly, relevant hashtags can get your marketing to thousands of people within hours.

There’s A Way to Game the System

Likes and Followers are both essential features of every Social Media platform out there. Facebook, Instagram, and even Twitter use their own version of these to determine the popularity of your post, which in turn decides how many people it’ll be recommended to. If you’re starting with Instagram SMM, getting likes, shares, and followers on your posts and accounts can be a problem. Many people don’t know, though, that you can buy cheap Instagram followers, and for almost no money at all!

It’s Golden for Getting Feedback From Customers

If you know anything about marketing, you’re monitoring conversations about your brand to understand what customers think you should be doing. This becomes easier on Instagram since all you have to do is look up the relevant hashtag and get a treasure trove of feedback and insights that you can use to improve your products and services.

Visual Content is Essential to Your SMM Strategy

Would you rather read a blog or look at a single picture? People will always prefer a visual alternative to text content, and it isn’t any different for Social Media Marketing. In fact, visuals posts are reported to produce almost 700% greater customer engagement than posts that only contain text. Instagram’s focus on visual content means that people will keep coming back for more as long as you design your posts to be exciting and engaging!

Conclusion: Designing Your SMM Campaign With Instagram

And there you have it: 5 of the most significant benefits that make Instagram the best place to design and implement your SMM strategy. Whether you’re talking about hashtags, Instagram Stories, or even the fact that you can buy cheap Instagram likes for a single dollar, there’s no doubt that for most companies, SMM platforms don’t get any better than Instagram!