There are over 30.7 million small businesses in the United States alone.
What does that mean for small business owners? They have a lot of competition!
The key to a thriving business that easily beats out other similar companies is a business promotion plan that attracts new customers. Read on to learn five business promotion ideas to add to your master plan to put your business one step above the rest.
1. Build a Custom Site
While squeaking by with a template website might be okay at first, eventually, it will become necessary to have a professionally designed, custom website to set yourself apart from your competition.
Around 38% of people will stop interacting with sites that are poorly designed.
That means that having a gorgeous site is one of the best business promotion ideas to implement because it is sure to have an immediate impact.
2. Set up Social Media
The first step to building your online presence is having a solid website, so the natural second step should be setting up a few social media accounts to drive traffic to your site.
Try to keep the same handle, or username, on each social media platform and work to remain authentic and consistent as well.
Social media can be one of the best ways to promote business when it’s used correctly.
3. Don’t Underestimate Reviews
Another aspect of your online presence that many people don’t consider is the reviews when people search for your business.
Many people use reviews to make purchasing decisions, and having good reviews for people to see helps them feel more confident in your business and is likely to drive sales.
Investing in Yelp management is an excellent way to keep your reviews in check, promote good reviews, and reach out to customers that leave negative ones quickly.
4. Offer Promotional Products
Having business promotional products is a straightforward way to get your business name out there for all to see.
The options are endless: mugs, hats, t-shirts, pens, mousepads, etc.
You can choose to hand them out to employees, include them in giveaways, or have them available for sale.
5. Create a Blog
Blogs are consistently growing in popularity for businesses because they help to showcase your expertise in your field.
Creating a blog is as simple as adding a page to your website and hiring someone to create some posts for you if you don’t have the time.
Having a blog also is a great tool because you’re guaranteed quality content to share on social media. You will also have more pages available to potentially rank on Google.
Simple Business Promotion—Stellar Results
Having a business promotion plan is as simple as crafting a unique and authentic online presence through reviews, a website, and social media, with some promotional products sprinkled in.
If you focus on the five trending tips mentioned here, your current customers should be impressed, and new customers will likely be drawn to you much more easily than ever before!
If you enjoyed this article and want to learn more helpful tips, take a look at some of the other articles on the site!
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