Running a small business is incredibly difficult. Resources are stretched, your budget is limited, and there are not enough hours in the day for you to effectively cover all day-to-day tasks. Fortunately, there is a solution available to all small business owners to alleviate these concerns: outsourcing.
Benefits of outsourcing
There are several advantages gained from outsourcing work to others. It allows you to focus on the core functions of your business, benefit from expert knowledge and talent, and improve your overall service. Perhaps most beneficial, however, is the ability to significantly reduce your operational costs. For example, outsourcing allows you to forego the need to hire in-house employees, which can be a massive plus point for your budget.
Even with the benefits clear for all to see, you still need to ensure you outsource the right areas of your company. Below is a look at five areas every small business should outsource.
1. IT services
Face it: your business is unlikely to have the skills or resources to keep all IT services in-house. This is the case for most small businesses. Despite this, it’s not uncommon for companies to try and take on all IT-related tasks – even if they’re woefully underprepared for the job.
However, there are several benefits gained from outsourcing IT services. You can gain access to the latest technology, boost performance, and access up-to-date cloud services. Generally, small businesses will outsource aspects like security, hosting services, network monitoring, and IT helpdesk.
It can also make sense to work with a local IT provider. As an example, Dial a Geek supplies expert local IT support, including the installation of IT infrastructures and Wi-Fi if needed. Plus, if you ever have any issues with your in-house IT equipment, a local provider will be able to visit and correct the problem.
If you have ever balanced the books on your own, you will know that feeling of dread when tax season comes around. This is particularly the case when doing the accounts pushes into a level of complexity beyond your knowledge, like when you have to deal with employee wages and multiple revenue streams.
The good news is there are many options available to outsource your accounting. They will be able to deal with your finances and provide economic advice when needed. Plus, you no longer have to try and understand all compliance standards and complicated processes related to accounting.
3. Customer service
In this day and age, it is essential your business is always available to answer any questions and inquiries from customers. Yet trying to be online or by the phone 24/7 is tricky for any business, let alone a small one with limited resources.
This is why outsourcing your customer service makes a lot of sense. You can enlist the help of an external call center, for example, or even a company that can handle live chat on your website. This makes sure your customers are not sat around waiting for answers – the type they might be able to find from your competitors.
Admittedly, some effort is required on your part for this to work. Along with having the right processes in place, you need to supply clear instructions to your customer service provider of choice. After all, they will be directly dealing with your customers.
Depending on how you look at it, effective online marketing can technically be done for free. You don’t have to spend cash on social media accounts and guest blog posts, just to use two examples. However, time is money – and a successful marketing campaign takes a lot of time, resources, and skill.
Due to this, a lot of businesses – both big and small – use a marketing agency. They can cover everything from social media campaigns to ensuring a website has been refined with search engine optimization (SEO) in mind. As well as providing full-scale marketing campaigns, agencies also have the expertise to devise creative strategies you can then implement of your own accord.
5. Administrative tasks
It’s not just major jobs you can outsource to others. You can also allow them to take on more menial tasks for your business. There’s a reason why virtual assistants continue to grow in popularity. They can take on everything from managing your emails to scheduling social media posts.
While these administrative tasks are not essential on their own, they still need to be done. By giving them to someone else, you can concentrate on more important matters for your business.
Outsourcing one, two, or all of these five business areas could prove to be an extremely smart move for your business, so make sure to access your situation and make a wise decision.