Any public figure or brand that can be searched online can benefit from reputation management. When you consider that more than 62% of world use the internet, each with the potential to search your person or company brand, you can see why reputation management is intrinsic to success in the digital era.
For example, 91% of Australians use the internet . What are some tips to achieve and maintain successful reputation management?
Well, enlisting the best team for reputation management Australia has available will always help, and there are a few handy processes they follow to get the job done.
- Understanding your online persona
Before going to work on producing a winning reputation management strategy, it’s important for you to understand your online persona. Why? Because you might already have an online reputation, either positive or negative, and so understanding where you stand in the digital forum is the best place to start building your strategy.
So, be vain and Google yourself! Find links about yourself whether positive or negative, taking an inventory as you go. This inventory will form your strategy’s basis, as these are the places you will need to target.
Note: If you don’t find anything about yourself then this is also where you need to start – you need to start building an online reputation from scratch.
- Make it known that you’re on the scene
There are so many platforms in which you can make your digital presence known: Google, Facebook, Instagram, LinkedIn, your domain name – the list goes on.
If you are starting a reputation management campaign it is vital to claim your name – or that of your business – across at least most relevant platforms. Why? Three reasons:
- The more active you are on your accounts the more likely it is that negative results will slip down the results pages;
- Claiming your profiles stops other people from taking your awesome usernames and;
- Claiming your names stops people from taking them in order to do your brand damage in the future.
- Establish your brand
You know that your personal brand is important to your reputation, so how do you make your personal brand stand out? Through winning content, of course!
Content is pivotal to digital success in many ways, and one of which is to secure your brand and make you an industry authority. You want to be seen as someone who knows their industry better than anyone as well as someone who is truly passionate about their craft, so it’s time to start tailoring content towards those two goals.
Is your brand one that can benefit from insightful LinkedIn posts? Or, are you looking to create a fun, visual persona using the likes of Instagram stories to show how exciting your product or service is?
Establishing your brand is the first step towards securing it as a reputable industry authority.
- Connect with your followers
As you continue to grow your brand it’s important that you maintain contact with followers. It’s easier – and thus more important – than ever for public figures/business owners and followers to be in contact, and it is an intrinsic part of maintaining your online reputation.
You don’t want to be seen as someone who doesn’t care about what your followers have to say – engage with them! Reply to their comments, feedback, requests and more and you will have happy followers who know that you care about their input.
That’s just the beginning
Of course, there are plenty more ways in which you can facilitate a winning reputation management strategy, and a top reputation management team can help you implement them to the fullest effect…