Did you know that 75% of people surveyed say they are most likely to recognize a brand based on its logo? If you remember, a few years ago there was even an entire game based on how many logos a person could recognize. Visual style and brand color were the next two most likely identifiers at 60% and 45% respectively. What does that mean for your company? It means that you need an easy-to-recognize logo that is both aesthetically pleasing and informative.
1. Use a Premade Logo
There is no rule that says you have to come up with your company’s logo all by yourself. If you’re having trouble brainstorming ideas that you feel will work, consider using a logo maker instead. At a minimum, they can help you as a jumping-off point for ideas. For many people, a maker will provide an excellent logo. They’re even customizable, allowing you to find designs based on colors, include your slogan, add an icon, and much more.
2. Keep Your Audience in Mind
Knowing your audience is an important part of creating the right logo. If you own a law firm that has a highly professional clientele list, for example, a hot pink logo will confuse them and make them wonder just how serious you really are. On the other hand, if you run a fashion boutique and create a logo that looks like it belongs on a finance investor’s website, potential customers might assume you won’t have the types of styles they like. A good logo attracts the kind of clientele that you hope to bring to your business.
3. Create a Logo Using Traditional Shapes
Rectangles, squares, and circles all work well to add depth to your logo. Using shapes creates something that is visually appealing without being too over the top. These shapes are also a good way to create a logo that works well across your website, a range of social media platforms, and even professional letterheads and business cards. You can further make the shapes of your logo stand out by adding colors, textures, and gradients that keep it interesting and help it stand out from the rest.
4. Build on the Brand That You Already Have
If you’re an established company with a client base, you don’t want to unexpectedly rebrand overnight. This can leave clients feeling confused and may even lead to distrust among your customers. Take Pepsi, for example. They have changed their logo at least a dozen times in the 120-plus years they’ve been in business. Customers remain loyal, though, because the change from the logo they had in 1898 to the one they use today was a gradual change. If your customers are used to a certain color and font on your logo, only change one at a time and do so gradually, sticking to similar hues and fonts for a while rather than making a big change all at once.
Above all else, take your time when creating your brand logo. A rushed product is one that is not memorable and doesn’t portray your business accurately. By taking the time to create something that truly speaks of your business, you are more likely to retain current customers and bring in new ones.