4 Characteristics of a Strong Sales Team

A strong sales team can have a positive impact on your company in many ways. With quality sales talent, your organization can significantly improve its revenue generation, brand recognition, business relationships, customer loyalty, and growth trajectory. However, it can be quite challenging to build an effective sales team.

Data suggests that only half of all new sales hires meet their quota, and only 37% do so consistently. Moreover, it takes nearly a year for a new sales representative to become productive. It can also be incredibly costly to hire the wrong sales employee. Some experts say that the cost of a mis-hire can be as much as six times a sales employee’s salary.

It’s no wonder that more businesses hire sales recruitment agencies that can deliver outstanding sales talent within a few days. The right recruitment agency proactively recruits candidates by using their experience, resources, and market insight.

With the assistance of a reputable sales recruitment agency, you can build a sales team with the following characteristics:

1. They Achieve Results

While this may sound obvious, a strong sales team loves to hit their targets.

• High Conversion Rates: A good sales team carefully cultivates relationships with leads in order to convert them into customers. They also help fill in the blanks when a potential customer feels the products and services aren’t matching their needs.
• Growth Catalysts: A strong sales team inspires customer loyalty, generates revenue, and shares critical product feedback. Loyal customers also help create brand awareness and increase the pool of leads.
• Customer Retention: There are several advantages to having a sales team that enhances customer retention. Various studies suggest that it’s far more cost-effective to retain a customer than to convert a lead. Moreover, customer loyalty is imperative in an unhealthy global economy where leads are more challenging to convert.

2. They Set High Standards

A good sales team enjoys the thrill of the hunt and doesn’t rest until they hit their milestones. They stay up to date with the latest technology, such as customer relationship management platforms and cloud-based software, to make themselves more effective.

They attend seminars to improve their customer management techniques and perform practice runs within their own team. In addition, they set high standards for other team members and help new talent acclimatize to the company culture.

3. They Communicate

A healthy sales team is positive, pragmatic, and practical. They think fast on their feet and retain the right information when listening. Using such skills, they communicate well with customers, internally, and even their marketing team.

Indeed, the right sales team understands the value of communicating with the marketing team to develop greater customer insight and enhance products and services.

4. They’re Always Prepared

The right sales team knows that their next meeting with a potential client could be their last. That’s why they prepare meticulously for various situations to be the best possible representatives for your company.

Remember, it takes valuable time and resources to build a winning combination, so use professional services to put your sales team together for your company’s success. Once your sales team is ready, support them to reduce turnover and achieve your long-term goals.