Roughly 70 percent of small businesses in the U.S. have a website. If your business is in this group, you’re probably reaping the benefits of having a strong web presence. In a country where online shopping is the order of the day, online businesses have an upper hand.
Here’s the shocker, though. Business websites aren’t created equal. Just because your business has its own website doesn’t necessarily mean it’s positioned for success.
If your company website isn’t professionally built, it isn’t doing you any good. In fact, it’s likely hurting your business’ image and reputation.
In this article, we’re fleshing out some of the top benefits of having a professional business website. Read on!
Table of Contents
1.Better SEO Ranking
Like every business owner, you want your business website to rank highly in search engine results pages. This way, you’ll draw in more organic traffic, which could mean more customers.
Now, there’s a lot that goes into the calculation of a site’s page rank, but one of the most crucial factors is its design and build quality. When a business is built by professionals, it will load quickly, meet web security standards, and have smooth navigation. All these factors combine to not only give your users the best experience but also increase SEO ranking.
2.Build Customer Trust
Do customers trust your business? Trust is the key to customer loyalty, and your website can make or break that trust.
Picture a scenario where a customer visits your business website and they’re alerted by the browser that the site is insecure and they should only proceed at their own risk. The first thing that will come to the customer’s mind is that your business doesn’t care about their online safety. They may never visit the website again, and you’ll lose a customer.
A professional website shows your customers that your brand is authentic. They’ll associate your website with quality. That’s how brand confidence and trust are built.
3.Gain a Competitive Edge
All your competitors have a website. Did you know a prospective customer can make a purchase decision solely based on how they perceive a website? So, if your website pleases them the most, they can overlook your competitors and make an order from you.
Hiring a professional to build your website can give you this competitive advantage. These professionals have a superior understanding of small business website design, and you can bank on them to build a stand-out site that will leave your competitors in awe.
4.Ensure Brand Consistency
You want your brand to have the same look and feel across various platforms. That’s why the branding on your product packages, for example, is similar to that on your storefront.
On the web, your brand must maintain consistency. When you build a website on your own, it’s difficult to ensure the logo, color palette, and other visual branding elements are well-captured. For a professional, that’s an easy job.
A Professional Company Website Is Good for Business
A company website is more than a collection of web pages. It’s your business’s online home. Users care about how it looks, feels, and performs.
Hiring a professional to design, build, and maintain it shouldn’t be under discussion. It’s simply what you have to do. These reasons
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