With digital signage becoming popular across various industries, it’s no surprise that education has also adopted such a useful technology. This becomes even more apparent with the statistic that 70% of colleges have installed digital displays on their campuses.
Statistics have also shown other vast improvements for switching to digital signage for schools with 97% of students preferring to receive information from digital channels. While static signage can provide wayfinding or display notifications and important events, the ability to instantly update and notify students and teachers is where digital signage can really shine.
In the article below, I’ll go over the 4 main benefits that digital signage can bring to educational institutions that want to improve the quality of life of their communications.
- Instantly Update Important Information
One of the most notable drawbacks of static signage are the slow updates. With digital signage, this drawback is a thing of the past.
Since Digital Signage Solutions is updated electronically, important updates are able to be shown with little to no delay. This way, if a school event is cancelled or rescheduled, the calendar display can be updated and shared to all relevant parties quickly.
This will also be useful in case of an emergency. Digital signage can display important emergency notifications for both students and faculty to keep everyone informed and safe.
- Improve your wayfinding
A significant problem large schools and campuses have is directing new students and visitors to exactly where they need to go.
Unfortunately, the previous solution of having either printed maps or dedicated help desks can be costly and inefficient. With digital signage however, you can solve both of these problems.
Dedicated kiosks around campus can replace printed maps thereby saving costs. Since digital signage can be placed virtually anywhere, you can strategically set up these kiosks in the best hotspots. This will also have the added benefit of freeing up help desks to complete other important tasks.
- Enhance your Menu Boards
To restaurants, one of the most integral parts is the menu. For educational establishments that serve food, digital signage can also be an invaluable resource to improving your ROI.
It’s often said that people’s eyes are bigger than their stomach. With digital signage, it’s very easy to capitalize on this phenomenon.
By displaying high resolution images of the menu items surrounded by an easy to read menu, sales can increase for your products. You can also easily rotate between daily specials depending on availability at what is essentially a click of the mouse, therefore saving you and your school invaluable time.
- Builds Your Brand
To prospective students, reinforcing your brand and what your school stands for is an important part of the onboarding process.
By using digital signage to strengthen and communicate what your school’s motto & logo are, you are able to reflect that your school is modern and at the forefront of technology implementation.
Digital signage also has the added benefit being able to include motion and effects. This will add a certain vigour to your digital signage and help enhance the ROI of your brand.
