Do you want to get the gist of your offer in 30 seconds? It is possible! The main thing is to be able to highlight the main point and clearly convey this idea to the audience.
Need a 30 second explainer video?
Modern people are always in a hurry. The further away, the less concentrated the viewers become. Their attention can be grabbed for very short periods of time. In such circumstances, 30 second explainer videos become the best advertising and communication method. Do you want to grow your business or create excitement around your products? Then you need a short instructional video no longer than 30 seconds.
How to Create a 30 Second Video?
First of all, a good script is very important. In such a short video will not fit a full-fledged story. Therefore, marketers advise to emphasize sales techniques. Find your potential customer’s pain and then tell how your product will easily solve that problem.
Design and editing should also not be overloaded with unnecessary details. Try the explain.ninja service nablons or contact the developers for a ready-made mini-movie.
When 30 Second Videos Work the Best?
It’s unlikely you’ll be able to make a full training video in this format. If you want to demonstrate all of the features, there won’t be enough time. And if you show only part of the features, it might not be enough for your potential customers. So use such short videos to make yourself known. Promote your brand or talk about the main idea of your product.
Among the best niches for this type of video are:
- Personal brand building;
- Business reputation building;
- A brief review of a new product or service;
- A distinctive feature of your product or service;
- Inviting viewers to discuss or watch the following videos.
How many words are in a 30 second explainer video?
Marketers have concluded based on observation that 75 words is the maximum for a 30 second explainer video. This is only acceptable if the video needs to include technical information about the product. If we are talking about advertising a simple product, it is advisable to use no more than 30 words. At the same time, in any case, the speaker should have time to make logical pauses. If you need to make a maximum impression, make stretches of sound in the montage, or vice versa, speed up the voice. This technique allows you to avoid monotony, as if capturing the attention of jerks.
Strengths of 30 second explainer videos
The advantages of such short videos include:
- A clear and understandable goal;
- The viewer does not have time to get tired or bored;
- Compared with other types of video, less time should be spent on writing the script and editing.
When Short Videos Could Be a Mistake
You don’t have to prioritize 30 second videos in all cases. If you want to market a complex new product, potential customers will lack the persuasiveness of such a mini video. For example, you need to demonstrate the features of a new mobile app. You won’t be able to show all the features in 30 seconds. Also, it’s not very effective to break training videos into several so short series. It’s better to try to give all the useful information in 60 or even 90 seconds.
In the production of short training videos, all components are important: idea, length, quality of shooting and editing. If you are not confident in your knowledge, it is better to entrust this work to professionals. Also remember not to be limited to just one video. A series of vivid and engaging videos will help build a strong interest in your brand and product in viewers.