If you want to grow your online store, then you should consider having a translated website.
There are several advantages that you can obtain if you plan to translate your website, such as having the content in multiple languages and therefore an international audience.
There are many benefits to having an online store in multiple languages. First, it’s a great way for you to reach more customers around the world and increase your revenue significantly.
Second, it gives you a chance to test out different marketing strategies that work best in other countries.
Third, it allows you to show off your company culture through the language of each country.
Lastly, it allows you to serve customers from all over the world with one website that works everywhere in the world.
Either you need to choose between the best Woocommerce translation plugins or the best translation app for Shopify, which are the most common e-commerce platforms, you can rely on that they can help you to reach your international goals.
Keep reading to learn which are 3 tips that you should consider if you want to translate your online store.
Check that the app has your language.
To translate your online shop you need a professional app or plugin that can translate your website into several languages.
Now it is common that most of the apps can translate to the most common languages, but there are also some that are still not using artificial intelligence to do the automatic translations, so this means that the machine translation will not be really accurate, and at the end, it will still require plenty of manual edition to do the corrections.
Plan your budget for automatic translation
There is a lot of competition in the e-commerce market. The only way to stand out from the crowd is to offer multilingual products for different countries and languages, something that most online stores fail to do.
If your store is already selling and making some profit, then consider planning your budget on the translation costs.
Prices will vary from plugin to plugin, but the return on investment is guaranteed by expanding internationally.
Localize your content
Multilingual online stores are common in countries where there is a large market of different ethnic groups. For example, there is a huge amount of Chinese people in the United States who shop on Amazon.com and other American websites. These customers prefer to buy products in their own language, so they can read information about the product in their native tongue.
Besides just translating the text, It is worth considering adapting the website content, such as images and videos as well to the target market. The images and videos on the website are intended to showcase the various properties for sale, but it’s not just about showing off what’s on the market. It’s also about highlighting features that make these products or services special. Therefore making a proper local adaptation will generate a better user experience for those who are visiting the website in a specific language.