Recent data shows that roughly two-thirds of the world’s population uses the Internet regularly. In developed regions like the United States and Europe, that number is often close to 100%.
But what does this random fact mean for your business?
Simple: if you want to succeed as a company in the modern age, then you need to have a very strong digital presence. All of your customers are likely on the Internet every single day. If your brand isn’t getting in front of them on that medium, then your target audience won’t know your name.
To optimize and build your digital sales funnel, we’ve written this very article. In it, we’ll discuss what digital marketing strategies you should be employing today.
1. Build and Maintain an Email List
One of the most crucial parts of any company’s digital presence is its email marketing strategy.
Simply put, when a user gives you their email, they demonstrate a certain level of trust with your brand. That trust is something that you can capitalize on to boost online sales.
Do your best to convert every website visitor into a hot lead by leveraging subscription and contact forms. Once you have access to their email inbox, you can begin sending them value-heavy content that will open their eyes to what your brand can do for them.
And voila! Before you know it, your email list could be one of the most significant sources of revenue for your business.
2. Develop a Social Presence
Something that’s part and parcel of Internet usage is social media. In fact, many may say that their Internet usage is dominated by time on social media platforms. Whether it’s Facebook, Twitter, Snapchat, Instagram, or whatever the newest player on the block is, your customers are spending hundreds of hours on those platforms.
Thus, by developing a strong social media presence, you can get more eyeballs on your brand.
A strong social presence has several elements to it.
Firstly, your social media strategy should be an inch wide and a mile deep. Don’t spread yourself too thin by focusing on every platform out there. Instead, pick the ones that make the most sense for your business and focus on those.
Secondly, your social media content should be user-focused. Instead of making it all about you (as most companies tend to), make it all about the customer.
3. Capitalize on Paid Traffic
Last but not least, capitalize on paid traffic. There are several sources of advertising traffic online, but the ones that are by far the most popular are search engine ads and social media sponsored posts.
Leverage this agency if you’re not sure how to get started on a premium traffic strategy.
Build a Robust Digital Presence to Power Your Sales
There you have it. Equipped with this guide to building a robust digital presence, you should now be better able to greatly expand your digital revenue.
For more business advice, check out the rest of the articles on our website before you leave!