Running a business means you have many responsibilities on your plate.
With that in mind, you never overlook the importance of good service to those keeping you in business.
Yes, without customers providing sales and revenue, you would not have your business
So, what more do you need to do when it comes to your customer service offerings?
Always Putting the Customer First
In your quest to do all it takes to get as many happy customers as possible, here are three keys to better service:
- Listen to your customers – How good of a job would you say you do when it comes to listening to your customers? If you’re not hearing much of what they are telling you, it can lead to a disconnect. Before too long, such a disconnect can lead to them not coming back. Do your best to hear what they are saying. One of the better ways to go about this is by engaging them in conversation. Whether that is in person, via email or text or even surveys, keep the lines of communication open. You also want to respond to them as soon as possible. As an example, if they leave you a phone message or message in your website or social media pages, get back to them on time.
- Providing worthwhile services – Do you feel as if you offer customers enough services? This is also critical to keeping many of them coming back to you again and again. For example, do you have specific membership services available to customers? This is where members can go online for example and login to get premium products or services. If this is something you have, be sure any membership management software passes the test. Such software makes it easy for customers to use your brand. That is they do not feel like they are spinning their wheels when dealing with your products or services. Whether you offer reading materials, the ability to connect with other members and more be smart about it. You want customers to come and go without having any notable glitches to deal with.
- Giving folks discounts – Even though you are in business to make money, focus on discounts too. So, do you offer such savings to your customers at times? Doing so can not only save them some money, it can be a good public relations move. Customers like to see you giving them occasional breaks on what they pay. As a result, they’re more likely to reach out to family and friends. In doing so, they may well recommend your business to those they know. Before you know it, you could have some new customers coming your way. See what types of discounts are of most interest to customers and go from there. Building goodwill with your customers should always be a top priority.
As you look to keep improving your customer service offerings, where is your focus and time going to turn to?