When it comes to e-commerce and making sure that a business is capable of attracting potential clients and customers, the most crucial part of the process would be website design. For those who are still getting started, it is the perfect time to join the online marketplace, as the holiday season is shaping up to be one of the biggest ever recorded. After all, there are so many online shoppers looking to purchase everything they need for the holidays from home due to the pandemic that even startup owners are looking to make a significant amount of revenue alongside more popular industry giants. In such cases, the use of a web design company is crucial when introducing a new website to the search rankings.
That said, it can be easy to feel a little unsure about the new seller’s chances, especially when they have to compete with so many other online stores during the holiday season. However, it does not have to be a frustrating experience. With the use of proper , it is fully possible to optimize a website to the point that even if it starts small, it will eventually turn into an avalanche of visitors.
Aside from getting ready for the current year, there is still the year 2021 to consider. While it might be easy enough to get online visitors to the website close to the end of 2020, the year 2021 is an entirely new challenge for most businesses. Fortunately, with the assistance of a , even startups have a great chance of finding their groove. Here are just three of the most valuable web design style trends for 2021.
Taking advantage of the mobile platform with a web design company
First and foremost, it would be remiss not to mention the fact that the mobile platform is ripe for the taking, even as the clock is ticking down toward the online shopping spree at the end of the year. One of the most surprising things about many online sellers is that most have put all of their focus and attention into building the browser version of their online store. It is understandable, as there is often more wiggle room when dealing with a browser store’s design. The use of the best Chicago Web Design Company would be especially effective when it comes to dealing with the browser platform.
However, due to the focus on the browser, the mobile platform has fallen behind. Considering how many people will be using their smartphones to purchase items online — even from the comfort of their homes — it is something of a revelation to note that very few have taken the time to set up a proper mobile platform. No matter the scenario, it would be a good idea to ensure that the mobile platform is as effective as the browser store, if not more so. Plenty of online shoppers are using mobile as their primary means of shopping, as not everyone has a desktop computer to use. Even if browsers are available on the phone, the extra inconvenience will only have people clicking away.
A shift toward content-based marketing for 2021
While it will be easy enough for online sellers to convince online shoppers to purchase products in their store, it is not the only thing that sellers have to worry about. There are only so many online shoppers looking about, which means it is crucial that many of them feel inclined to go back to avail of the site’s services once again. Typically, SEO strategies involve focusing on short-term goals, little victories that are focused on getting as many people as possible to click. Unfortunately, a lack of any type of meaningful content will mean that after they are finished with the site, it is likely that the shoppers will not return.
For those who are looking past 2021 and into the new year, it is not enough to have people go for a one-time purchase. If the seller is interested in organic traffic that builds on itself to create a positive cycle for the website, the best thing to do would be to make the shift to . It involves making use of unique content such as blogs or articles to give people a reason to look around past the intended services of a website.
For example, if a website owner is looking to improve their local search engine optimization, it would be much more effective for the content within the site to reflect current events in the specific area. The seller could also make use of evergreen content such as weight loss to claim perpetual interest on the content. The articles could also be about the products sold within the website, offering more insight overall with the help of a web design company.
On the topic of utilizing influencers
Over the past several years, online influencers and content creators have slowly and steadily built their careers as their content continues to attract millions of subscribers. These influencers are connected to the Internet masses, and their help can propel even a startup business to the big leagues. Working with them to help sell products on the website is an excellent means of building rapport with the biggest personalities in the chosen social media platform.
It will also ensure that their subscribers take the time to listen, as most are more than happy to support their favorite Youtubers or Instagram Influencers. Getting a head start on the matter — even with those who might not necessarily have made it big just yet — can provide a long term goal for the website.
The use of the three trends above with the help of the best web design company is sure to help push organic traffic for most business owners. Not only will it help in cementing 2020 as a blowout year, but it will also aid in setting up a foundation for 2021.