Did you know that freelancing is one of the fastest-growing employment segments in the USA, and it’s one of the easiest ones to start? Most online publishers prefer to use freelancers over agencies. In this article, we’ll look at some of the most in-demand professions when it comes to online publishers.
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In the world of content marketing, video is viral. According to research, people will spend 2.6 times longer on sites that have videos. As more businesses become aware of this, the demand for video creation/editing all rises.
Chances are, you already watch video content. If you’re interested in helping businesses/brands make videos, then this is a great area to explore.
Of course, if video creation/editing is on the rise, it only stands to reason that video marketing would be as well. After all, brands don’t just want to create videos- they want to promote them as well. Of course, it does help if you can edit and market, but these skills are often separate.
Online publishers need content- that is where freelance writers come in. You probably already know how to write, so you’re not starting totally from scratch. However, there is a specific skill for writing content that appeals to readers and search engines. This is a vast category, so it’s a good idea to narrow it down to a specific type of client or writing you work with.
This is a subcategory of freelance writing that relates to creating sales “copy” content or persuasive writing. This could be an Amazon product description, an email, or even text on a sales page. As more businesses are shifting into eCommerce, the demand for copywriters is going to increase.
SEO, or search engine optimization, is another sub-category of freelance writing. This relates to how content is ranked in search engine results. Every online publisher in the world wants to rank at the top of the search results in their category. This means that the need for SEO skills is critical- and will never change. Furthermore, this skill can pay very well since showing up at the top of the search engine can mean significant revenue for the publisher.
Since more companies are creating online content, there’s a need for proofreading/editing services before a piece gets posted. Though many writers do their own proofreading or editing, this skill is definitely in demand, as publishers don’t want to publish anything with mistakes, as it could damage their reputation.
Graphic design is a skill that can be used on various projects, including blog visuals, images for social media, infographics, and so much more. This is an idea for those who are artistic and have great attention to detail.
In this case, clients are not concerned about your work history- but your portfolio. So, take some time to create your own work and share it to prove to clients that you know what you are doing.
As long as there are websites, web development will be in high demand. Online publishers need web developers to develop and maintain their websites.
On average, people spend more than 2 hours a day on social media. So it’s no wonder that more businesses are using their resources to reach people. Online publishers need social media marketers to run their social media pages so that they can reach the public through venues like Facebook, LinkedIn, TikTok, Instagram, and more.
These days, more brands are beginning to build remote sales teams. This is especially true for smaller brands that need the personal touch of a sales rep but don’t have the budget to employ a full-time team.
A data breach or security leak can cost companies millions in lost revenue, bad publicity, and legal fees. Therefore, online publishers need to know about the security of their sites. They need to know if there are holes in the coding where hackers can get in and steal information. This is where digital security professionals (aka ethical hackers) come in. These individuals design, test, implement and monitor network/website security.
Since so many people use their mobile devices, online publishers must utilize mobile app developers. Apps are definitely not going to go away any time soon, so online publishers need mobile app developers to help keep them relevant.
A virtual assistant, or VA, is a remote administrative professional that can help you with a wide array of tasks. For example, they can help online publishers complete research projects, run weekly reports, format web content, and so much more. Virtual assistants can be used for various tasks, from the seemingly simple to the more complex areas where you might need help.
According to experts, the AI industry is growing exponentially. Online publishers recognize that there is a lot of buzz regarding machine learning and language processing. This is why online publishers benefit from hiring AI specialists.
For many years, “big data” has been a buzzword- but what happens to the data that is collected? This is where data scientists/analysts come in. A data scientist/analyst takes the information gleaned from visitors to the website and uses it to learn more about visitors’ trends, behaviors, etc.
One of the primary reasons freelancing is growing by leaps and bounds is that online publishers are using them more and more. In this article, we saw 18 professions that are in demand when it comes to online publishers. If you have any of these skills, now is the time to market yourself. You may be surprised at what you can find! Visit Viafoura to learn more about working as an online publisher or as a freelancer in one of these fields.
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