It’s getting to the end of another month. You’re looking at your sales reports and wondering if you’ll hit your revenue goals for the month. You had hired an SEO agency, invested in social media, and created paid search campaigns.
But your sales didn’t grow as much as you had hoped. All that traffic coming to your site, but only a small percentage of that converting into sales. What’s going on here?
Your online research papers help service is not doing a good job of convincing visitors to buy your products. It’s going to need some changes to get visitors to trust you more, and to persuade them to buy.
You already see where this is going, don’t you? You’re wondering if you need to redesign the site or hire a conversion rate optimization agency.
You don’t! Ecommerce Conversion Rate Optimization isn’t only about making big changes to your key pages, like your checkout flow. There are some relatively simple CRO improvements you can make that don’t involve much coding or help from a web developer.
Here is a list of 15 simple changes you can make right now that will improve your eCommerce conversion rates:
General
- Mention a few good risk reducers, like free shipping, lowest price guarantee, or free returns, in your website header. These days, consumers expect perks like this. Guarantees like free returns mean that customers don’t take on any risk if they purchase from you. By placing them in your header, you can influence your visitors no matter what page they arrive on.
- Remove clutter from the sidebars on your eCommerce pages. These should only contain key navigation options and filters, with one or two promotional items or banners at most. Unnecessary clutter only confuses customers and might drive them away from your site empty-handed.
- Add a short 3-5 word tagline under your logo that summarizes and explains your unique value proposition. Adding it near your logo means it can be seen no matter which page visitors arrive on, and your logo is one of the first places they will look. It is essential if your business name doesn’t relate to what you sell.
- Plug in a live chat tool and have it stick to the bottom right corner of your pages with an enticing offer to help. It is essential for making sure your visitors have access to quick answers without needing to pick up the phone and call you. Live chat is also a great way to get feedback from your visitors about your website and offerings, and what could be improved.
- On your homepage, above the page fold, add in some short bullet points that explain your unique value proposition and benefits. In particular, be sure to mention why consumers should shop on your site instead of a competitor’s. Your homepage has seven seconds to convince new visitors to continue shopping with you, so make it count!
- Add some personality to your ‘about us page. Instead of having a boring, generic, ‘about us’ page, use it to tell a story of how your business was created, why you are passionate about what you sell. People want to buy from businesses with personality and a good story, not soulless corporations!
Product Page
- Turn your product page descriptions into short bullet points to increase readability wherever possible. Don’t use long blocks of text, as these are harder to read, and key info gets buried in them too easily. Also, remember to put these above the page fold to increase the chances of them being seen, and always mention benefits, not just features.
- Mention your biggest risk reducer, like free shipping, right next to your “add to cart” button on your product page. Showing an icon of this, like a shipping van, will draw the visitor’s eye to it.
- Any time you display a product on your homepage, category page, or product page, including the MRP and savings. This gives context to your price and points out how much consumers save by purchasing it.
- Make your product page “add to cart” button stand out. Don’t be afraid to make it larger or more colorful, and remember to keep it up above the page fold. Also, make sure other buttons don’t compete with it. It will just make it easier for customers to find the button.