All things evolve and change in due course but in the digital world, its pace is super rapid and sometimes, it may even mean rewriting the rules of the game. The principal objective of using Search Engine Optimization technology is to improve the ranking of your website to get increased traffic and try to put in the top five or ten of the list.
It is therefore vitally important to pay close attention to the changes that keep happening in the technological domains to remain relevant and deliver the desired outcomes. For example, a minor change in the algorithms employed by Google can force you to make major realignments in your SEO plans or strategies. It is thus very crucial to remain contemporary with the emerging trends so that the huge money, time and efforts put in for your marketing campaign gives productive results.
We thus would like to mention the top 10 SEO tips which will be in focus in the year 2020 and need to be kept in mind by all professionals.
- Do Not Ignore Mobile Devices
The optimization of your website for mobile applications is not new in 2020 but has been ongoing for the last couple of years. The reason is obvious that these days, more people use hand held devices to access the website instead of desktops. In case the consumer finds that your website is clumsy while loading on their phones or tabs; they may shift to the next website.
Even Google has plans to introduce mobile-first index and thus ignoring the mobile optimization of your website may be seriously hampering your prospects in future. Mobile-First Index is the new algorithm by Google which takes into account whether the website is mobile optimized or not. Your Google ranking will indeed be dependent on it and that is why it remains the top trend to watch in 2020.
- AMP Technology Is The Key
Let me first define AMP for the people who have not heard about it. Focus by Google on its mobile-first index is followed by another algorithm Accelarated Mobile Pages (AMP) which is another algorithm to gauge the loading speed of mobile sites.
It is thus imperative to ensure that your website is loaded on mobiles at a faster pace and one can use Google’s AMP Caches, AMP HTML and AMP JS Library to achieve the desired results. It is also necessary to mention that marketers with experience have the option to use AMP open-source projects which are also available.
- Review Your Focus On Links
Link building has remained the mainstay of online marketing for long and this year is no different. All that you need is to become more subtle in your link building approach. If your post has too many links, it is not favored by consumers as most surveys have found. So it is best to divide your internal (from your page) and external links (from other pages) in 50/50 ratio.
The services of another marketing firm can be availed to get your external links from them in their guest posts.
- Hunt For Trending Keywords
Key words, like link building, have always remained the focus for SEO professionals and cannot be replaced even in 2020. After all, they are the primary interface from where the customers find you.
Use of Google Trends or Google Keyword Planner to find the most suitable keywords can be of great assistance in this context and that is of course not to discourage your own ingenuity for using relevant keywords to describe your brand.
One can write the pertinent content incorporating these keywords in a way that it looks natural and not stuffed without rhyme or reason. The modern consumers dismiss those efforts as spammy where keywords appear to be loaded unnecessarily. .
- Voice Based Services
The experience of having digital assistants like Siri and Alexa has indeed made life easier and has received outstanding reception. Why not after all they do many sundry tasks for us like sending texts, doing research and giving a personalized feel.
Experts believe that this flavor is here to stay and in the near future voice based services can be seen to be expanding their presence into the digital world.
- Less words, more meaning
The world of Twitter using people has obviously less time and patience window at their disposal. They obviously will not be interested to read long content and in the year 2020, the use of snippets will gather success.
Even Google is considering using this attribute as one of the parameters to decide the ranking. Easiest way to turn your content crispier: use bullet points!
- Sites With Encrypted Security Layers Are Preferred
The difference between ‘http’ and ‘https’ that you see on any ‘url’ on the internet is going to make a big difference now because Google is going to favor these secured sites more. The ‘https’ secured sites mean that this website is extending an extra layer of security to its visitors.
When you add that encrypted security layer on your website for your customers, the internet world is also getting more secure. So adopting the security features will make your website rank higher in 2020.
- Meaningful Long Content Inspires Customers
The conventional SEO expert shall vouch that long content in the range of 500 to 1000 words which is written cogently and has links interspersed wisely bring customers to the website. Despite the credence given to use of shorter snippets, it is believed that long meaningful content can work well for increasing the traffic as well as customers.
- Social Media Savvy
One of the definite trends that every SEO professional needs to stress on in the year 2020 is making a presence in social media platforms like Facebook, Twitter, Instagram etc. The role of social media sites is taking center stage not only in our personal lives but in the fields like business or commerce as well. SEO success results will indeed weigh on the manner in which the social media accounts are made active and interactive by the websites.
- Use of Infographics
The seo specialist nz believe that right use of infographics which is both interesting and engaging to the customers shall generate better following in the times to come. The creativity in refreshing formatting styles or fonts have their own proven impact on the customers and resultant web traffic to the site.
The above mentioned 10 SEO tips for the year 2020 are just representative for many other trends that are fast emerging. The readers and experts should take note of these while making their campaigns to remain on top in the race.