Over 70% of the public uses some form of social media. If you’re not promoting your pharmacy online, there’s a chance you’re losing customers. With a strong social media strategy, you can expand your reach and boost business.
Social media can help you develop brand awareness and trust. It’s also a great way to communicate with your customers.
Without the right pharmacy marketing strategies, however, your social media posts could fall flat.
Here are 10 tips for using social media to boost your brand. With these tips, you can market different pharmaceutical products and start talking to customers.
Ready to get started? Boost your business with these 10 tips today!
1. Research Your Audience
Before you can start using these pharmacy marketing strategies for social media, you need to start researching. The strategy that works best for another business might not work for you.
First, take the time to learn everything you can about your customers. Who are they? What problems are they facing (and how can you solve those problems)?
Understanding your customers will make it easier for you to reach them online.
Are you trying to reach a broad target audience? Consider segmenting your customers into smaller groups. You can define your audience based on:
- Travel behaviors
- Purchasing habits
- Household income
- Marital status
Chances are a single mom will need different pharmaceutical products than a male college student. Understanding who your customers are and what they need will make talking to customers online a lot easier.
Where are your customers sending the bulk of their time? About 30% of businesses are creating content with Facebook in mind. Another 20% are creating content for their company websites.
You might find more of your customers are on Snapchat or Instagram. The social media platform you focus on will decide your content.
For example, if you’re trying to reach business professionals, you’ll want to make knowledgeable blog posts for LinkedIn. To reach a younger audience, fun posts on Instagram and Snapchat are ideal.
2. Establish Goals
Why do you want to start marketing with Facebook and other social media platforms? Understanding your goals will help you create a stronger strategy.
For example, do you want to generate more brand awareness? You might struggle to draw customers in if they don’t know who you are.
You can create a brand awareness campaign with posts that focus on your pharmacy. For example, maybe you want to introduce your team. A company culture video could help you forge a connection with customers.
Are you trying to boost sales? You can review different pharmaceutical products within your posts.
Do you want to boost traffic to your website? In that case, you might want to advertise with Instagram. A strong call-to-action can encourage people to visit your site.
3. Know the Competition
Don’t hesitate to take a look at other pharmacies in town. How are they marketing their pharmaceutical products? What platforms are they using to reach customers?
You might learn something by researching the competition.
Make sure you don’t copy their strategy. Instead, look for ways to make it your own.
Don’t forget to focus on your brand, too. Keep your brand consistent across all marketing channels to boost brand awareness and recognition. That way, you can stand out from the competition.
4. Create Eye-Catching Content
Now that you have your goals in mind, you can start creating wow-worthy content.
There are different forms of content to choose from besides photos and videos.
For example, you can boost engagement with polls and quizzes. You can create fun boomerangs, stories, and Snaps as well.
Is your content entertaining your target audience? Find ways to get them engaged. For example, you can host a fun contest to draw in your audience.
5. Establish a Schedule
Once you start creating your content, consider how often you want to post online.
Start with a few days a week. As you create more content, try to post once each day.
Try not to post too often, though. Otherwise, you might start to bother your customers.
6. Engage Your Audience
Remember, you want to get your audience involved in your pharmacy marketing strategies. As they start commenting on your posts, don’t forget to comment back!
Are people asking questions about your different pharmaceutical products or business? Make sure to answer in a timely manner. Strong customer service can help you develop brand trust and loyalty!
7. Partner With Influencers
You can also reach more customers online with influencer marketing.
Who do your followers already trust online? Maybe there’s a local doctor in the area they go to for advice. Consider partnering with an influencer who already has credibility.
They can talk about your products and services to help you build brand credibility.
8. Keep Up With Trends
Social media is constantly changing and growing. Make sure to keep up with the latest trends to remain relevant. Otherwise, consumers might think you’re falling behind the times.
Think about trends that suit your brand. For example, the Ice Bucket Challenge helped raise money for ALS research.
Following these trends can also help you discover new forms of content!
9. Choose Your Hashtags
Don’t forget to add a branded hashtag to your posts. That way, consumers can find all of your content with ease.
It’s also important to choose hashtags that suit your products and services. Feel free to check out which hashtags your competitors are using. You might find a few you haven’t considered before.
Test different hashtags to see which works best for you.
10. Review and Adjust
As you start using these pharmacy marketing strategies, don’t forget to review your data. Which strategies are helping you reach more customers? Which posts have the highest engagement?
You might find new ways to adjust your business plan, too. For example, are your customers using a compounding pharmacy over retail? You can find out more here.
Reviewing your data can help you make informed decisions as you continue using social media marketing.
Stay Social: 10 Social Media Pharmacy Marketing Strategies to Boost Your Business
Don’t fall behind the competition! Instead, get a step ahead with a strong social media marketing plan. With these pharmacy marketing strategies, you can reach more customers and boost your business.
Social media is just one great way you can boost business. Explore our latest guides today for more helpful tips and guides!