Are you trying to find a way to make your brand stand out from the rest?
If you’ve got a startup and are looking for a way to make your brand known, it’s important to have a great brand strategy in place. Having a great startup brand identity will bring you more recognition and sales.
The problem is that the world is quickly changing. Branding strategies that worked ten years ago aren’t as effective as they used to be. That’s why it’s important that you know about up-to-date branding strategy tips.
If you want to find out about the best tips for developing your brand strategy, read on and we’ll tell you everything that you need to know.
1. Make Your Brand a Priority From Day One
If your startup is in its early days, your brand strategy might seem like it should be of secondary importance. You’ve got so many other things to think about such as launching products and generating revenue in order to attract the right investors. Even though these things are important, you should not overlook the nature of your brand when your business is in its early days.
When your business is still young, you still have a small team. Most people you’re working with are likely excited and inspired. It’s an important time to work with this energy in order to bring your business forward.
Your goal for new business branding shouldn’t be just to ‘future proof’ your brand. When you develop a great brand while your company is still young, your business is more likely to make its presence known within a crowded market. If you make your business known from day one, you’ll start building loyal clients who will want to see your business succeed.
2. Get Clear on What Influences Your Brand
Many people liken a brand to being the personality of their business. Like a human personality, it expresses its uniqueness in many different ways. Your brand’s presence will speak through things such as your logo, the colors of your brand, the style of your brand’s graphics, and its tone of voice.
Another important aspect of your brand is its values. Values include the things that your company stands for, and how your company’s employees think, feel, and act.
The thing that many people get wrong about branding is that they think that a brand identity needs to be rigid. The truth is that your company’s employees are not robots. This is why your brand strategy and brand identity will need to change over time in order to reflect the people and personalities that are a part of your business.
Many people like to think of a startup branding strategy as being a description of who you are when you are at your best instead of as fixed guidelines for what your company is supposed to be all of the time.
3. Make Your Brand Stand Out From Your Competitors
Your brand should be a reflection of what makes your business most distinct. The problem that many similar businesses run into is that their branding strategies often look similar.
This doesn’t need to be a bad thing. Within every industry, there are certain kinds of brand trends that work to grab the attention of their customers.
What you need to do is to identify what makes your brand stand out. Once you know what makes your brand most unique, you should make use of these characteristics in your marketing efforts.
4. Keep Your Target Audience in Mind
There are two aspects to your startup’s brand: the internal part and the external part.
Internally, your brand identity will help bring more cohesion to your identity. It will bring more unity to the goals of your business and will help your employees to feel purposeful and connected. Externally, your brand will set the stage for how your target audience perceives your business.
If your business is in the startup phase, chances are that you already have a good idea of what sorts of people will want to buy your products. This should especially be true if you’ve already done the work of completing a business plan. These first ideal customers will be a big part of your target audience, but chances are that there are many audiences that you have not yet thought of.
This might include people who are interested in working for your company. It’s likely that these people are not so interested in the products or services that you’re selling. Rather, they’re interested in the skills you use and the way you go about doing business.
You also might not have considered the many storytellers who might want to write about your brand. This can include journalists, YouTubers, and influencers who might be interested in collaborating with your business in order to create interesting content.
This is why it’s important to keep your mind open and to stay attentive. This will help you to keep an updated and current idea of your brand’s many audience groups when you’re thinking about branding strategies for your new startup business.
5. Develop an Unstoppable SEO Strategy
SEO is an essential aspect of digital marketing for startups. It’s an easy and inexpensive way to reach new customers on the internet. You can make it much easier for customers to find your business if you optimize your website and content for search engines.
If you have a good SEO strategy, your company will rank high on search results. This means that more visitors will be able to find your website. This means that your target audience will also be more likely to be aware of your brand.
If you don’t know where to start in order to develop an SEO strategy, consider hiring an agency that specializes in SEO optimization.
You should also keep in mind that once your site and content are optimized, you need to constantly be tending to and improving your strategy. It is something that you need to develop over time. If you want to find out more about developing a great SEO strategy, check out https://www.growthfriday.com/blog/the-importance-of-seo-for-startups.
6. Ask Questions and Get Feedback
When you’re developing your brand, it’s a great idea to reach out to customers in order to get feedback from them. You should also be constantly asking questions. You can craft your questions in a way that will help you to make sense of untapped opportunities in your market.
7. Try to See Your Brand From a More Objective Point of View
When you’re excited about your business’ brand, it’s easy to overlook other important things. You might not know how people are negatively reacting to your brand.
It’s often the case that the target audiences for new brands find themselves confused about what the brand is or what they are selling. They might also not recognize what benefits the product or service has. People are also likely to distrust new brands.
This is why, in order to get your startup’s brand right, you should focus on the whole branding experience. This includes things like the product concept, the sales journey, and how messaging works across your marketing channels.
8. Treat Your Brand as if It Were a Person
Great brands make themselves into personifications of a product or the company that’s selling it. This is why you should try to build your brand in the same way that you’d build a new person. In order to do this, you should focus on things like how it will interact with your target audience, how it will grow, and what kinds of other brands it will be associated with.
For example, if you were creating a sports brand, your goal should go beyond the logo and the tagline. You should also identify what kinds of products you want to focus on.
9. Draw a Connection Between Your Brand Strategy and Your Marketing
When your business grows, it’s likely that your brand strategy and your marketing strategy will develop together. This is why you should develop the two side-by-side when you’re just starting out.
The good news is that as a small business, you have several advantages. You have a smaller team and your business can be more agile.
With your small team, you can easily sit down to go through the marketing channels that you use. You can leverage each of these channels in order to share a certain aspect of your brand with your target audience.
10. Make Use of Audits to Improve Your Brand Over Time
After you’ve developed your brand and you’ve been in business for a while, you should consider doing a brand audit every six to twelve months. A brand audit is a way to keep track of how consistent your brand is, how it aligns with how you choose to do business, and how customers see your brand.
Set Your Startup Brand up for Success
If you want to develop the best possible brand for your startup, there are several important things that you can do. You should start by keeping your target market in mind. Get clear about what influences your brand, and find a way to make it stand out from the competitors.
If you’re looking for more insight into what it takes to create a memorable startup brand, check out the Business section of our website today.